Ivey Business School (Canada)
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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PharmaCo: Inject 5-Malware Infection
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M058-EStrategyAdditional Supplement to accompany 9B20M058.Starting at €8.20
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PharmaCo: Inject 2-Email Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M055-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 3-Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M056-EStrategyAdditional Supplement to accompany product 9B20M053.Starting at €8.20
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PharmaCo
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M053-EStrategyPharmaCo was a large, multinational, integrated pharmaceutical company. Its board of directors was meeting to discuss a possible friendly merger with a complementary competitor and to review a quarterly cybersecurity report. However, before either of these discussions could begin, PharmaCo’s chief financial officer interrupted with news that the company’s customer database had been encrypted by hackers in a ransomware attack and a ransom of $25,0...Starting at €8.20
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PharmCo: Inject 1-Ransomware
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M054-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 4-Large Breach and Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M057-EStrategyAdditional Supplement to accompany 9B20M057.Starting at €8.20