Ivey Business School (Canada)
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Frozen Food Products: Cost of Capital
S.K. MitraCase IVEY-9B12N028-EFinance, StrategyMaria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project.D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same...Starting at €8.20
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Fly Ash Brick Project: Feasibility Study Using CVP Analysis
S.K. Mitra; Shubhra HajelaCase IVEY-9B13B022-EAccounting and Control, Entrepreneurship, StrategyA budding entrepreneur in India is planning to set up a fly ash brick manufacturing plant near a thermal power plant. Not only does making bricks out of the residue of coal power generation reduce the amount of fly ash waste dumped on the ground, but the government is actively supporting the fly ash brick industry as a way to meet the increasing demands for construction materials that are environmentally sustainable. On the basis of preliminary a...Starting at €8.20
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Anandam Manufacturing Company: Analysis of Financial Statements
Vinay Goyal; S.K. MitraCase IVEY-9B16B007-EAccounting and Control, Entrepreneurship, StrategyIn July 2015, the owner of the Anandam Company approached a bank for additional funding to meet the growing requirements of his garment manufacturing firm. The owner was confident about the financial prospects of his firm, with its fourfold increase in revenue and phenomenal increase in profit after taxes over the last three years. In a lengthy discussion with the bank manager, the owner shared the development of his company and the dynamics and ...Starting at €8.20
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Yash Building Centre: Planning for Expansion - Teaching Note
M. Kannadhasan; Vinay Goyal; S.K. MitraTeaching Note IVEY-8B18N003-EFinanceTeaching note for product 9B18N003.Starting at €0.00
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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Yash Building Centre: Planning for Expansion
M. Kannadhasan; Vinay Goyal; S.K. MitraCase IVEY-9B18N003-EEntrepreneurship, FinanceYash Building Centre, based in Raipur, central India, was in the business of manufacturing fly ash bricks and blocks. At the beginning of 2016, after achieving decent growth and gaining goodwill among local builders and contractors, the managing partner was actively looking to expand business operations into tiles, pavers, and curbstones. He believed this expansion would improve the firm’s profitability by allowing it to take full advantage of it...Starting at €8.20
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Applied Mobile Labs: Valuation of a Start-Up
Jaslene Kaur Bawa; Vinay Goyal; S.K. MitraCase IVEY-9B16N022-EFinance, StrategyAn angel investor had invested seed capital in a start-up company that aggregated and sold value-added services for mobile telecommunications in India. The company had done well since its inception in 2009, but the revenue growth figures reported for 2014 were concerning. According to the performance report, the start-up had grown 12 per cent in 2014—less than half of the estimated industry revenue growth figure for mobile value-added services. T...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20