Ivey Business School (Canada)
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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The Game of Financial Ratios
Pooja Gupta; Madhvi Sethi; Darroch A. RobertsonExercise IVEY-9B17B001-EAccounting and Control, StrategyThis exercise revolves around the rivalry between two financial analysts. Upset by their constant game of one-upmanship, an advisor to the governor of the Reserve Bank of India came up with a challenge for them to prove who was better. He provided them with financial data for the financial year ending March 2014 from 10 anonymous companies and asked them to match the financial data with specific industries given in a list. The challenge was timed...Starting at €8.20
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Swadhaar: Self-Support through Financial Services
Rajesh Panda; Madhvi Sethi; Pooja GuptaCase IVEY-9B20N002-EEntrepreneurship, FinanceSwadhaar FinServe Private Limited (Swadhaar), a non-banking financial company–microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there were major changes in the regulatory environment; some of these restricted the ...Starting at €8.20
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Universal Basic Income: Is There a Case for India - Teaching Note
Madhvi Sethi; Saina Baby; Vandita DarTeaching Note IVEY-8B20M130-EStrategyTeaching note for product 9B20M130.Starting at €0.00
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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McDonald’s in India: Not a Happy Meal
Paul W. Beamish; Pooja Gupta; Madhvi SethiCase IVEY-9B19M129-EStrategyIn September 2017, news spread of McDonald’s India terminating its franchise arrangement with its joint venture (JV) in India. The termination notice was the newest step in the saga of the conflict between the two JV partners—US-based McDonald’s and the IStarting at €8.20
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Swadhaar: Self-Support through Financial Services - Teaching Note
Rajesh Panda; Madhvi Sethi; Pooja GuptaTeaching Note IVEY-8B20N002-EFinanceTeaching note for product 9B20N002.Starting at €0.00
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Universal Basic Income: Is There a Case for India
Madhvi Sethi; Saina Baby; Vandita DarCase IVEY-9B20M130-EStrategyIndia’s Economic Survey 2016–17 proposed a gradual implementation of the concept of universal basic income (UBI) as the fastest way of providing a long-term solution to poverty. Large-scale inequality and poverty, along with huge misallocation and wastages in the existing welfare schemes, made India a perfect ground for experimenting with UBI. Though the rapid expansion of Jan Dhan–Aadhaar–Mobile infrastructure was expected to smoothen the execut...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20