Ivey Business School (Canada)
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Leader’s Edge: Interview With Yves Doz
Stephen BernhutArticle IVEY-9B11TA10-EStrategyYves Doz is Professor of Strategic Management and the Timken Chaired Professor of Global Technology and Innovation at INSEAD, and Visiting Professor at the Helsinki School of Economics. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. He has also taught at the Harvard Business School, Stanford’s Graduate School of Business, Seoul National University, and Aoyama Gakuin University...Starting at €8.20
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The Ivey Business Journal Interview: State Capitalism, with Aldo Musacchio
Stephen BernhutArticle IVEY-9B13TB08-EStrategyThe Ivey Business Journal interviews Aldo Musacchio, associate professor at Harvard Business School and an expert on state-owned enterprises (SOEs). Defining state capitalism as the widespread influence of a government in an economy, Musacchio contends that the current debate on state capitalism and the efficiency or inefficiency of SOEs is outdated. Most observers compare today’s SOEs to Soviet-era SOEs, which often failed to comply with interna...Starting at €8.20
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Leader's Edge: An Interview with Jim Collins
Stephen BernhutArticle IVEY-9B09TD10-EStrategyFrom Built to Last to Good to Great and now to Why the Mighty Fall (HarperCollins), Jim Collins has established himself as the leading management thinker of our time. The former Stanford University Business School professor turned mega-selling author and avid rock climber is the driven researcher and thinker whom many leading companies look to for advice on how to grow, how to improve their performance and how to go from merely good to great. He ...Starting at €8.20
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Let's Talk Science
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07A008-EMarketingThe president and founder of the non-profit organization, Let's Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called Science with Impact is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This mark...Starting at €8.20
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PPE Workshop
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07M065-EEntrepreneurship, StrategyDave House and partner Paula Puddy developed and taught preparation workshops for the Professional Engineering Professional Practice Examination. The exam preparation offerings include two-day workshops, a distance learning self-study course and a published book of answers to previous exam questions. All activities are offered jointly by the Ontario Society of Professional Engineers and Puddy's training firm, Vantage Professional Development (Van...Starting at €8.20
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Complete Service Billing
Elizabeth M.A. Grasby; David HouseCase IVEY-9B14N008-EEntrepreneurship, FinanceAn entrepreneur is reviewing her business plan for a proposed new venture that would provide billing services to emergency room physicians in a hospital setting. She has to make a final recommendation regarding the feasibility of the plan. The entrepreneur must ensure that her financial analysis provides a realistic projection of the revenue and profit. She also wants to consider all the pertinent factors that could potentially affect the viabili...Starting at €8.20
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Spinal Cord Injury Treatment
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07M018-EStrategyA research team has discovered a treatment to reduce the severity of spinal cord injuries and improve the injured victim's long-term quality of life. The director of the team fears that the biopharmaceutical company that owns the patent for the antibody used in the treatment will not pursue the development of this application, and she must develop a strategy to garner the firm's support. If the patent holder chooses not to move forward with the t...Starting at €8.20
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Beyond the Bean
Elizabeth M.A. Grasby; David HouseCase IVEY-9B13A006-EEntrepreneurship, MarketingIn 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.Starting at €8.20