Ivey Business School (Canada)
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Amazon.com: Evolving Into Offline Retail - Teaching Note
Won-Yong OhTeaching Note IVEY-8B18M026-EStrategyTeaching note for product 9B18M026.Starting at €0.00
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20
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Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
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Amazon.com: Evolving Into Offline Retail
Won-Yong OhCase IVEY-9B18M026-EStrategyIn late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline ret...Starting at €8.20
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Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
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Lenhage AG: Ethical Dilemma
Daniel Galindau; Won-Yong OhCase IVEY-9B14M037-EStrategyIn 2012, the general manager at the Seoul location of a European manufacturing company faces an ethical dilemma involving bribery and “facilitation” payments. A key decision maker in a local construction company’s purchasing department has asked for a “facilitation” payment as a necessary condition for securing an order. If the expatriate manager decides to pay the money, he will secure an order that will lift his company to a new level of succes...Starting at €8.20