Ivey Business School (Canada)
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Longxi Machinery Works - Quality Improvement (C) (Spanish version)
Robert Klassen; Larry Li; Tom GleaveCase IVEY-9A98DS03Service and Operations Management, StrategyEl grupo del control de calidad ha puesto varias contramedidas en ejecucion, y se han supervisado y se han divulgado los resultados. Un examen final es necesario determinar si este tipo de problema es probable repetirse, y donde mejora adicional se puede llevar a cabo en los sistemas de calidad de la compania. Este caso se disena para ser utilizado conjuntamente con (A) el caso, 9A98D001 y (B) el caso, 9A98D002.Starting at €5.74
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Siam Canadian Foods Co. Ltd. (Spanish version)
John R. Kennedy; Tony S. Frost; Tom GleaveCase IVEY-9A97GS03Entrepreneurship, StrategyEl director de gerente y fundador de la compania Siam Canadian Foods Co. Ltd., basados en Bangkok consideraba las oportunidades de negocio emergentes en el pais vecino Birmania (tambien conocida como Myanmar). Aunque relativamente sea subdesarrollado comparado al resto de Asia Sur-Oriental, Birmania estuvo experimentando niveles aumentados de actividad de la inversion extranjera estos ultimos anos. Tailandia, que habia considerado entrar en Birma...Starting at €8.20
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Five Star Beer - Pay for Performance (Spanish version)
Brian Golden; Tom GleaveCase IVEY-9A98CS04Entrepreneurship, Leadership and People Management, StrategyEl presidente y gerente general estan revisando un sistema de pago por desempeno. El presidente necesita determinar si estos sistemas estan apropiadamente disenados con el fin de asegurar la mas alta calidad del producto a progresivamente bajos costos. De lo contrario, necesita considerar como sugerir que estos y otros sistemas sean modificados a fin de lograr los objetivos de costo y calidad.Starting at €8.20
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Longxi Machinery Works ) Quality Improvement (A) (Spanish version)
Robert Klassen; Larry Li; Tom GleaveCase IVEY-9A98DS01Service and Operations Management, StrategyEl ingeniero auxiliar en el departamento termal del tratamiento de una empresa propiedad del gobierno en China ha recibido la aprobacion para la formacion de un nuevo grupo del control de calidad para reducir el alto indice del defecto de una parte critica. El concepto total de la calidad se presenta dentro del contexto de un problema especifico de la calidad, a el cual anima a estudiantes determinan el sistema de calidad de la compania y aplican...Starting at €8.20
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20
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Helados Carvel - Desarrollo del Mercado de Beijing (Spanish version)
Mark B. Vandenbosch; Tom GleaveCase IVEY-9A99AS17Marketing, StrategyEl gerente de desarrollo de negocios de Carvel Asia Limited se encuentra tratando de determinar como incrementar la venta de tortas heladas. Para hacer esto, el necesita desarrollar un completo programa de marketing que incluya decisiones acerca de oferta de productos, precio, distribucion y promocion (las 4Ps en ingles).Starting at €8.20
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Capillary: An Indian Start-up Deepening Its Presence in China - Teaching Note
Shameen Prashantham; Liyang RuanTeaching Note IVEY-8B20M100-EStrategyTeaching note for product 9B20M100.Starting at €0.00