Ivey Business School (Canada)
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Carl's Jr: Developing a Sustainable Competitive Advantage - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A004-EMarketingTeaching note for product 9B20A004.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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In-N-Out: A Different Path to Success - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A034-EMarketingTeaching note for product 9B20A034.Starting at €0.00
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B20A025-EMarketingTeaching note for product 9B20A025.Starting at €0.00
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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TransCanada's Keystone XL Pipeline: Unfinished Business
Guy L.F. Holburn; Margaret Loudermilk; Dennis McConaghyCase IVEY-9B16M006-EStrategyin 2011, the senior management team at TransCanada Corporation in Calgary, Alberta, was stunned by the U.S. Department of State announcement that it was deferring its decision on a presidential permit, which was required for all construction of infrastructure crossing U.S. international borders. The infrastructure in question was the proposed Keystone XL pipeline, which would create a 2,735-kilometre direct route for Canadian crude from the Alber...Starting at €8.20
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The Risks of Global Economic Stagnation
David W. Conklin; Guy L.F. HolburnCase IVEY-9B16M121-EStrategyIn early 2016, stock markets around the world plummeted, raising the threat of another major depression enveloping the world. In their struggle to recover from the post-2008 global recession, many nations had expanded their money supply and lowered interest rates, with the aim of stimulating both consumer spending and corporate investment. While some of this monetary expansion increased production and employment, much of it created bubbles in ass...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Renewable Energy Co.
Oana Branzei; Stewart Thornhill; Guy L.F. Holburn; Adam ReedsCase IVEY-9B09M043-EEntrepreneurship, StrategyAfter half a year researching technologies and examining the current and future environment for renewable energy in Ontario, Canada, two MBA graduates must decide which renewable energy field to enter — solar photovoltaic, wind, hydroelectric, geothermal, biogas, or ocean. Each choice represents great opportunities, and the entrepreneurs must ensure that they select the most suitable technology based on their experience and management skills, and...Starting at €8.20