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Ivey Business School (Canada)
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space - Teaching Note
Rituparna Basu; Neena SondhiTeaching Note IVEY-8B21A002-EMarketingTeaching note for product 9B21A002.Starting at €0.00
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Clubb International: Revisiting the Marketing Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B18A009-EMarketingTeaching note for product 9B18A009.Starting at €0.00
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Nappa Dori: Crafting the Branding Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B19A043-EMarketingTeaching note for product 9B19A043.Starting at €0.00
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Risk Control Strategies: Human Resource Challenges
Nida Mahmud; Shafiq-Ur Rehman; Usama Habib; Zunaira SaqibCase IVEY-9B14C051-ELeadership and People Management, StrategyIn late 2005, Risk Control Strategies, a canine training security company in Islamabad, Pakistan was formed. To ensure that the company was a class apart in security provision, the company founder designed an induction procedure based on employee referrals followed by a thorough two-month training program that encompassed both pure theory and practical dog-handling sessions. The extensive training increased employees’ market value, and they often...Starting at €8.20
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
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Management Costs at CHIP: A Way Forward for a Pakistani NGO
Zunaira Saqib; Nabiha KhattakCase IVEY-9B15M046-EStrategyThe three founding members of the Civil Society Human and Institutional Development Programme (CHIP), a Pakistani not-for-profit organization, need to determine how to satisfy management and operational costs. CHIP is a mainstream development organization in Pakistan, with a focus on Human and Institutional Development. CHIP became successful by maintaining high standards of management practices. Such standards require regular financial support t...Starting at €8.20
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Training and Development at RVA: A Nonprofit Organization
Zunaira SaqibCase IVEY-9B12C032-ELeadership and People ManagementThe case is about a non-profit organization located in Manchester, England. As a regional association helping smaller voluntary organizations and groups survive and grow, the organization itself depends on fundraising and donations and runs on project-based funding. The projects normally run for three to five years. Hiring and training new employees every two to three months is common. Due to project timelines, employees leave as soon as they fin...Starting at €8.20
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SYIT: Changing the Corporate Culture
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibCase IVEY-9B18C004-EEntrepreneurship, Leadership and People Management, StrategyOn February 1, 2013, the managing director of software development firm SYIT, sat in his office and gathered his thoughts on his new organization. Based in Islamabad, Pakistan, SYIT was a new entrant in the offshore software development industry. Its managing director had expended months of effort to move the entire project team from his previous employer to his newly formed company, but the real challenge lay ahead. SYIT needed to reduce the cul...Starting at €8.20
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SYIT: Changing the Corporate Culture - Teaching Note
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibTeaching Note IVEY-8B18C004-ELeadership and People ManagementTeaching note for product 9B18C004.Starting at €0.00