Ivey Business School (Canada)
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space - Teaching Note
Rituparna Basu; Neena SondhiTeaching Note IVEY-8B21A002-EMarketingTeaching note for product 9B21A002.Starting at €0.00
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Clubb International: Revisiting the Marketing Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B18A009-EMarketingTeaching note for product 9B18A009.Starting at €0.00
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Nappa Dori: Crafting the Branding Strategy - Teaching Note
Neena Sondhi; Rituparna BasuTeaching Note IVEY-8B19A043-EMarketingTeaching note for product 9B19A043.Starting at €0.00
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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space
Rituparna Basu; Neena SondhiCase IVEY-9B21A002-EMarketingSirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. Th...Starting at €8.20
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Leo Burnett Interactivo (Spanish version)
John S. Hulland; Robert J. Fisher; Ken Mark; Elizabeth O'NeilCase IVEY-9B00AS05Entrepreneurship, MarketingLeo Burnett Canada debe decidir como se organizará para proveer servicios de publicidad en Internet a clientes actuales y potenciales. Tratar al grupo Interactivo como una entidad de negocios separada tiene la ventaja de mantener una cultura emprendedora separada, para continuar el desarrollo de cualidades técnicas y creativas que son específicas de Internet, y hacer crecer la base de clientes de Leo Burnett. O, Leo Burnett puede hacer al grupo I...Starting at €8.20
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Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies
Arpan Kumar Kar; Rituparna Basu; Rohit Kumar JanaCase IVEY-W28483-EInformation Technologies, StrategyEstablished in 2020, Nurture.farm was a digital platform that focused on reimagining the next generation of sustainable technology-based solutions for agriculture. In June 2021, Nurture.farm’s chief executive officer Dhruv Sawhney and his team recognized a grave problem in northern India. Environmental hazards were being created from mass rice stubble burning, which was an inexpensive and quick way for farmers to clear their field for the next cr...Starting at €8.20
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Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCase IVEY-9B19A054-EMarketing, StrategySaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteStarting at €8.20
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Nappa Dori: Crafting the Branding Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B19A043-EEntrepreneurship, Marketing, StrategyThe Indian luxury leather brand Nappa Dori, founded in 2010 in Delhi, had a product range that included a luxury line of trunks, bags, accessories, and bespoke projects for its prestigious clients, which included international luxury hotels and airlines. The brand had earned worldwide recognition from global luxury clients, and by 2017, it had seven stores, a design studio, and two cafés in India as well as one destination store at a luxury resor...Starting at €8.20
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Nurture.farm: Sustainable Agriculture Management through Smart Information Technologies - Teaching Note
Arpan Kumar Kar; Rituparna Basu; Rohit Kumar JanaTeaching Note IVEY-W28484-EInformation Technologies, StrategyTeaching note for product W28483.Starting at €0.00