Ivey Business School (Canada)
-
I-Star: Expanding in North America
William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard; Stanley KwongCase IVEY-9B12M041-EInformation Technologies, Marketing, StrategyThe president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America.Many Chinese firms that e...Starting at €8.20
-
Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
-
Joysun at the Crossroads
William Wei; Ali Taleb; Vicky NieCase IVEY-9B13M061-EStrategyJoysun was established as a state-owned enterprise in the Shanghai Waigaoqiao Free Trade Zone in China in 1995. Thanks to the effective leadership of its general manager and to the monopolistic nature of the Chinese import and export industry in the mid-1990s, the company had grown rapidly from a shop with five employees in its early days to a major player in the logistics industry by the end of 2012. However, Joysun’s journey had been rocky due ...Starting at €8.20
-
Pactera's Expansion in the United States
Dezhi Chen; Xiaohua Yang; William Wei; Tingting Guo; James A. Brownson; Walter PetruskaCase IVEY-9B15M063-EStrategyIn 2012, Pactera, a China-headquartered IT service firm, went public on the NASDAQ. In 2014, it was taken private by a consortium led by the U.S.-based global investment and advisory firm Blackstone. This accelerated the firm’s expansion in the U.S. market and its plans to move up the value chain. Pactera’s executive vice-president must formulate and implement the right strategy in order to continue its success in the U.S. market, gain access to ...Starting at €8.20
-
Branding BY-HEALTH: The Value of Transparency
Denghua Yuan; William Wei; Matthew MardresCase IVEY-9B17M126-EStrategyBY-HEALTH Co., Ltd. (BY-HEALTH), a Chinese dietary supplement company founded in 1995, had a first-mover advantage as a contemporary health supplement provider in Mainland China. It had successfully utilized this advantage to conquer a significant portion of the market. However, by early 2017, maintaining this leadership position in the market had become increasingly difficult, largely due to deteriorating public perception of consumables origina...Starting at €8.20
-
A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Francesca Spigarelli; Ilan Alon; William WeiCase IVEY-9B09M097-EEntrepreneurship, Marketing, StrategyIn 2005, the Qianjiang Group (QJ), a large-scale Chinese state-owned group, acquired the Italian company Benelli to expand its business in Western markets beyond Italy. Benelli's brand advantage was intended to provide the core competency for QJ to compete in the global motorbike markets; in addition, Benelli's capabilities and know-how in motorbike and scooter engineering also helped QJ complete its product portfolio. After a successful start, t...Starting at €8.20
-
ClickDishes: Serving New Cities
William Wei; Lei Jin; Etayankara MuralidharanCase IVEY-9B18A018-EEntrepreneurship, MarketingIt was early November 2017, and the chief executive officer of ClickDishes Inc. (ClickDishes), an Alberta-based food service application company, needed to consider the strategic direction of his start-up. ClickDishes had a unique value proposition and very few competitors worldwide. Its chief executive officer wanted to enter a number of new markets very quickly in order to capitalize on his company's first-mover advantage and establish the Clic...Starting at €8.20
-
Amar Chitra Katha: Changing the Brand with Changing Times
Subhadip Roy; YLR MoorthiCase IVEY-9B12A062-EMarketingThis case concerns the branding and marketing of a comic book series that started in the 1960s as an educational tool to make Indian children aware of Indian mythology, history and culture. By 2010, Amar Chitra Katha had around 500 titles covering a vast range of topics, but it was facing competition not only from international and indigenous comic book companies but from electronic media such as children’s games and shows on cable TV and the Int...Starting at €8.20
-
Experience China: A National Image Campaign in the United States
William Wei; Yuanfang Lin; Mei Qin KokCase IVEY-9B11A033-ECorporate Governance, Marketing, StrategyThe China national image film “People Chapter” — officially a sub-series of the “Experience China” campaign — was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8,400 times when the broadcast ended on February 14, 2011. The video showed a seri...Starting at €8.20
-
Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (B)
Gerard Seijts; William T. WatsonCase IVEY-9B12C040-ELeadership and People ManagementThis is a supplement to Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A), 9B12C039.Starting at €5.74