Ivey Business School (Canada)
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Google: Antitrust Battles in India
Parul Gupta; Shruti GuptaCase IVEY-9B20M085-EStrategyIn addition to Google, LLC (Google) facing multiple litigations around the globe, India’s antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android’s dominant position in the smartphone...Starting at €8.20
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Yangtzekiang Garment Group Company: Challenges and Opportunities in Transformation- Teaching Note
Jianping Liang; Hubert Pun; Jing ChenTeaching Note IVEY-8B18D001-EService and Operations ManagementTeaching note for product 9B18D001.Starting at €0.00
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation
Jianping Liang; Hubert Pun; Taiyuan Wang; Roger WangCase IVEY-W26112-EStrategyThe vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.The vice-...Starting at €8.20
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iGATE and the CEO: A Breach of Agreement
Nidhi S. Bisht; Parul GuptaCase IVEY-9B18M005-ELeadership and People Management, StrategyIn May 2013, iGATE Corporation ended its employment contract with Phaneesh Murthy, then chief executive officer, amid allegations of sexual harassment. iGATE maintained that Murthy had violated company policy; thus, it dismissed Murthy “with cause,” effectively ending all of the company’s severance obligations under the agreement. Murthy responded by suing iGATE, claiming breach of contract and defamation. In March 2014, iGATE countersued Murthy ...Starting at €8.20
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Google: Antitrust Battles in India - Teaching Note
Parul Gupta; Shruti GuptaTeaching Note IVEY-8B20M085-EStrategyTeaching note for product 8B20M085.Starting at €0.00
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Amazon: Legal Woes, Crisis, and Resilience - Teaching Note
Parul Gupta; Jyotsna BhatnagarTeaching Note IVEY-8B21C003-ELeadership and People ManagementTeaching note for product 9B21C003.Starting at €0.00
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Amazon: Legal Woes, Crisis, and Resilience
Jyotsna Bhatnagar; Parul GuptaCase IVEY-9B21C003-ELeadership and People ManagementDuring the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...Starting at €8.20