Ivey Business School (Canada)
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ReedTrek Manufacturing (A)
Jane M. Howell; Ken MarkCase IVEY-9B12C051-ELeadership and People Management, StrategyThe newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.Starting at €8.20
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Career Coaching: General Manager Role
Jane M. Howell; Ken MarkCase IVEY-9B11C005-ELeadership and People ManagementThis role-play case follows the Performance Coaching case involving Darcy Gallagher. You are the new general manager of the Elmwood Group and four weeks ago you conducted a performance review with your direct report, Darcy Gallagher, who is a sales manager, and outlined three leadership gaps that Gallagher needed to address. The purpose of this new meeting is to discuss Gallagher’s career aspirations at Elmwood Group. In advance of your meeting, ...Starting at €8.20
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The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Jana Seijts; Paul BigusCase IVEY-9B13M047-EStrategyThe public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethic...Starting at €8.20
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCase IVEY-9B12M096-EStrategyThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Starting at €8.20
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Greenpeace's Unfriend Coal Campaign and Facebook
Michael Sider; Paul BigusCase IVEY-9B12M011-ELeadership and People Management, StrategyFacebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data centre, its main objection being that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sour...Starting at €8.20
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Mountain Dew: The Most Racist Soft-drink Commercial in History
Jana Seijts; Paul BigusCase IVEY-9B13A021-EMarketingPepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew–drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement’s portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew’s senior brand manager needs to devise a course of action or risk damage to o...Starting at €8.20
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCase IVEY-9B11M078-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Starting at €5.74
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Coaching for Exceptional Performance Workshop - Market Development Manager: Kim Hughes (Spanish version)
Jane M. HowellCase IVEY-9B00CS08Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Engineering Manager: Robin Maynard (Spanish version)
Jane M. HowellCase IVEY-9B00CS09Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Market Analyst: Pat Cox (Spanish version)
Jane M. HowellCase IVEY-9B00CS11Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20