Ivey Business School (Canada)
-
Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-8B21M028-EMarketing, StrategyTeaching note for product 9B21M028.Starting at €0.00
-
Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishCase IVEY-9B19M051-EStrategyIn late 2012, Shanghai Euclid Printing Machine Co. (Shanghai Euclid), a joint venture between a Chinese state-owned enterprise and an American multinational enterprise, was in the process of closing down. Established in December 1993, the joint venture haStarting at €8.20
-
The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuTeaching Note IVEY-8B20M081-EStrategyTeaching note for product 9B20M081.Starting at €0.00
-
From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
-
Olympic Group Acquisition of IDEAL
Marina Apaydin; Hend MostafaCase IVEY-9B12M047-ELeadership and People Management, Marketing, StrategyOlympic Group (OG) was an Egyptian white goods giant that made products such as water heaters, fans, and cookers. In 1997, OG decided to buy IDEAL, a large state-owned white goods firm. Being a monopoly in its markets, IDEAL had a strong brand name and market share, which made it very attractive for OG. Also, the products that IDEAL produced — refrigerators and washing machines — complemented OG’s products. A year after the acquisition, OG had to...Starting at €8.20
-
Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
-
El Mawardy Jewelry: Expansion During a Recession
Marina Apaydin; Hend Mostafa; Sherif Ashraf Salem; Ali Tawfik; Jylan Sekaly; Lila MehrezCase IVEY-9B11M051-EEntrepreneurship, Marketing, StrategyEl Mawardy Jewelry was an Egyptian jewelry company located in Cairo, Egypt. The company was able to attract many customers due to its variety of designs, high-quality products, and competitive prices. The friendly atmosphere and customized services provided by the salespeople helped the company gain a competitive advantage. The Mawardy family was able to build on its success and open different stores across Egypt. In 2009, the financial crisis hi...Starting at €8.20
-
White Gold In Benin: Chinese Investment In Cotton
Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex BeamishCase IVEY-9B18M003-EStrategyIn mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Béninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to th...Starting at €8.20
-
Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
-
Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-W33564-EStrategyTeaching note for product #W33563.Starting at €0.00