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Ivey Business School (Canada)
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Google: Should “Dragonfly” Fly
Veena Keshav PailwarCase IVEY-9B19M088-EStrategyIn 2018, China was the biggest market for Internet services in the world. Along with the country's huge market size, its comparatively low penetration made it an immensely attractive market for search engine services. To capture this market, Google was plStarting at €8.20
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Google: Should “Dragonfly” Fly - Teaching Note
Veena Keshav PailwarTeaching Note IVEY-8B19M088-EStrategyTeaching note for product 9B19M088.Starting at €0.00
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Parle Products Private Limited: GST and Retaining Competitiveness - Teaching Note
Veena Keshav PailwarTeaching Note IVEY-8B19M064-EStrategyTeaching note for product 9B19M064.Starting at €0.00
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Rajghat Power House: The Economy or the Environment
Veena Keshav PailwarCase IVEY-9B16M089-EStrategyIn response to a recommendation at a government-sponsored power forum, Delhi’s aging and inefficient Rajghat Power House (RPH) was scheduled to close its doors. The coal-based plant had reached the end of its 25-year useful life, and its outdated equipment spewed toxins into Delhi’s air and water on a daily basis. Environmentalist bodies and power-distributing units in Delhi had made similar recommendations for the RPH’s closure over the years, a...Starting at €8.20
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Toyota Australia in Peril
Veena Keshav PailwarCase IVEY-9B15M007-EStrategyWhen General Motors Holden announces its plan to exit from car manufacturing in Australia, Toyota faces a decision dilemma amid losses and adverse business and economic conditions. Should it continue as the country’s sole vehicle manufacturer and wait for business and economic scenarios to change favourably, or should it exit the market? Toyota’s position is assessed by applying microeconomics concepts, including the optimal scale of operation, m...Starting at €8.20
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Siam Canadian Foods Co. Ltd. (Spanish version)
John R. Kennedy; Tony S. Frost; Tom GleaveCase IVEY-9A97GS03Entrepreneurship, StrategyEl director de gerente y fundador de la compania Siam Canadian Foods Co. Ltd., basados en Bangkok consideraba las oportunidades de negocio emergentes en el pais vecino Birmania (tambien conocida como Myanmar). Aunque relativamente sea subdesarrollado comparado al resto de Asia Sur-Oriental, Birmania estuvo experimentando niveles aumentados de actividad de la inversion extranjera estos ultimos anos. Tailandia, que habia considerado entrar en Birma...Starting at €8.20
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J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
John R. Kennedy; Francisco Roman; Marjorie PobladorCase IVEY-9A94AS06Marketing, StrategyEste es el primer caso de una serie de dos capítulos acerca de la toma de decisiones sobre la introducción de un nuevo producto, el polvo facial Johnson's en el mercado filipino. Este caso provee información del mercado filipino y del desarrollo de la estrategia de introducción para el producto. El estudiante debe evaluar los méritos de esta estrategia, teniendo en cuenta la aceptación del mercado y la proyección de sus cálculos sobre la contribu...Starting at €8.20
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Gatorade (Spanish version)
John R. Kennedy; Paul BandieraCase IVEY-9A87AS01Entrepreneurship, MarketingEl nuevo oficial de desarrollo de negocios para Quaker Oats Canada Limited, fue asignado para desarrollar una propuesta para la posible introducción de Gatorade en Canadá. Él debe desarrollar un completo plan de mercadotecnia y una propuesta financiera. El caso se enfoca en decisiones sobre canales de venta, sabores, tipos de envases, tamaño de envases, precios minoristas, márgenes de la compañía y de comercio, y estimar resultados y flujo de fon...Starting at €8.20
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Coal India Limited: Privatization or Disinvestment
Veena Keshav PailwarCase IVEY-9B16M048-EStrategyCoal India Limited, the world’s largest coal mining company and India’s largest corporate employer, regularly produced less coal than was both achievable (i.e., it had excess capacity) and needed. As a result, it failed to meet the demand for coal from power utilities and other industries in the country. The Government of India, which had a persistent and large fiscal deficit, held the majority interest in the company. In January 2015, the govern...Starting at €8.20
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Compulsory Licence for Saxagliptin: Protection versus Competition
Veena Keshav PailwarCase IVEY-9B16M136-EStrategyIn June 2015, Lee Pharma Limited, a small Indian pharmaceutical company, filed an application with the Indian Patent Office for a grant of a compulsory licence to manufacture the diabetes drug Saxagliptin on the grounds that the patented version of the drug had not been made available to the public at an affordable price. The granting of a compulsory licence was expected to make the drug more affordable for the general public, but it would also u...Starting at €8.20