Ivey Business School (Canada)
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Siam Canadian Foods Co. Ltd. (Spanish version)
John R. Kennedy; Tony S. Frost; Tom GleaveCase IVEY-9A97GS03Entrepreneurship, StrategyEl director de gerente y fundador de la compania Siam Canadian Foods Co. Ltd., basados en Bangkok consideraba las oportunidades de negocio emergentes en el pais vecino Birmania (tambien conocida como Myanmar). Aunque relativamente sea subdesarrollado comparado al resto de Asia Sur-Oriental, Birmania estuvo experimentando niveles aumentados de actividad de la inversion extranjera estos ultimos anos. Tailandia, que habia considerado entrar en Birma...Starting at €8.20
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Five Star Beer - Pay for Performance (Spanish version)
Brian Golden; Tom GleaveCase IVEY-9A98CS04Entrepreneurship, Leadership and People Management, StrategyEl presidente y gerente general estan revisando un sistema de pago por desempeno. El presidente necesita determinar si estos sistemas estan apropiadamente disenados con el fin de asegurar la mas alta calidad del producto a progresivamente bajos costos. De lo contrario, necesita considerar como sugerir que estos y otros sistemas sean modificados a fin de lograr los objetivos de costo y calidad.Starting at €8.20
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J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
John R. Kennedy; Francisco Roman; Marjorie PobladorCase IVEY-9A94AS06Marketing, StrategyEste es el primer caso de una serie de dos capítulos acerca de la toma de decisiones sobre la introducción de un nuevo producto, el polvo facial Johnson's en el mercado filipino. Este caso provee información del mercado filipino y del desarrollo de la estrategia de introducción para el producto. El estudiante debe evaluar los méritos de esta estrategia, teniendo en cuenta la aceptación del mercado y la proyección de sus cálculos sobre la contribu...Starting at €8.20
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Gatorade (Spanish version)
John R. Kennedy; Paul BandieraCase IVEY-9A87AS01Entrepreneurship, MarketingEl nuevo oficial de desarrollo de negocios para Quaker Oats Canada Limited, fue asignado para desarrollar una propuesta para la posible introducción de Gatorade en Canadá. Él debe desarrollar un completo plan de mercadotecnia y una propuesta financiera. El caso se enfoca en decisiones sobre canales de venta, sabores, tipos de envases, tamaño de envases, precios minoristas, márgenes de la compañía y de comercio, y estimar resultados y flujo de fon...Starting at €8.20
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCase IVEY-W27829-EKnowledge and Communication, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Starting at €8.20
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SenseTime Global IPO: Strategic Reaction to American Attack
Pong Yuen Howard Lam; Hugh ThomasCase IVEY-W33293-EFinance, MarketingHong Kong-headquartered SenseTime Group Inc. (SenseTime) was founded in 2014 to commercialize artificial intelligence (AI) and was a global leader in deep-learning AI, with applications in Smart Business (facial recognition), Smart City (property damage and theft detection), Smart Life (interacting with the Internet of Things to improve consumer experience), and Smart Auto (autonomous driving). December 10, 2021, was supposed to be the date for s...Starting at €8.20
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SenseTime Global IPO: Strategic Reaction to American Attack - Teaching Note
Pong Yuen Howard Lam; Hugh ThomasTeaching Note IVEY-W33294-EFinance, MarketingTeaching note for product W33293.Starting at €0.00
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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre - Teaching Note
David Barrett; Hong Fung; Pong Yuen Howard Lam; Hang Yee Rosette Leung; Jacky Wing Kin TangTeaching Note IVEY-W33643-EEntrepreneurship, MarketingTeaching note for product #W33642Starting at €0.00
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China - Teaching Note
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieTeaching Note IVEY-W27830-EKnowledge and Communication, MarketingTeaching note for product W27829.Starting at €0.00
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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre
David Barrett; Hong Fung; Pong Yuen Howard Lam; Hang Yee Rosette Leung; Jacky Wing Kin TangCase IVEY-W33642-EEntrepreneurship, MarketingOpened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achiev...Starting at €8.20