Ivey Business School (Canada)
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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Molson Canadian - The Rant (Spanish version)
Robert J. Fisher; Scott WalkerCase IVEY-9B01AS25MarketingMolson Canadá produjo el Molson Canadian, la mejor cerveza vendedora de Canadá. La campaña publicitaria anterior del canadiense “el Rant” había sido increíblemente popular haciéndole uno del ads más acertado para Molson en un rato largo, y ganando concesiones de publicidad internacionales y domésticas numerosas. El equipo de la comercialización para el Molson Canadian tuvo que encontrar el tema para la campaña publicitaria siguiente, y debe decid...Starting at €8.20
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IndusInd Bank: Residual Income Valuation - Teaching Note
Varun Dawar; Rakesh Arrawatia; Saumya Ranjan Dash; Arit ChaudhuryTeaching Note IVEY-8B16N015-EFinanceTeaching Note for product 9B16N015.Starting at €0.00
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Time Value of Money: A Home Investment Decision Dilemma - Teaching Note
Arit ChaudhuryTeaching Note IVEY-8B17N016-EFinanceTeaching note for product 9B17N016.Starting at €0.00
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Leo Burnett Interactivo (Spanish version)
John S. Hulland; Robert J. Fisher; Ken Mark; Elizabeth O'NeilCase IVEY-9B00AS05Entrepreneurship, MarketingLeo Burnett Canada debe decidir como se organizará para proveer servicios de publicidad en Internet a clientes actuales y potenciales. Tratar al grupo Interactivo como una entidad de negocios separada tiene la ventaja de mantener una cultura emprendedora separada, para continuar el desarrollo de cualidades técnicas y creativas que son específicas de Internet, y hacer crecer la base de clientes de Leo Burnett. O, Leo Burnett puede hacer al grupo I...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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IndusInd Bank: Residual Income Valuation
Varun Dawar; Rakesh Arrawatia; Saumya Ranjan Dash; Arit ChaudhuryCase IVEY-9B16N015-EFinance, StrategyIn early 2013, an analyst at an insurance company was examining whether IndusInd Bank, a mid-size bank in India, would be a good investment for the insurance fund’s equity portfolio. From January 2008 until March 30, 2013, the bank’s stock had tripled under its new management. The analyst wondered whether deploying funds in the bank would yield any significant returns. He decided to use the available financial information and the residual income ...Starting at €8.20
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Time Value of Money: A Home Investment Decision Dilemma
Arit Chaudhury; Varun Dawar; Rakesh ArrawatiaCase IVEY-9B17N016-EFinance, StrategyIn early 2016, Naresh Jain was busy looking at various rental properties on popular real estate listing websites. Because of a sudden downturn in business conditions and an immediate need for money, Jain’s landlord wanted to sell the property and therefore had asked Jain to vacate the premises within 30 days. Jain had been living in the spacious, two-bedroom apartment in North West Delhi for the past five years as it was within a reasonable commu...Starting at €8.20
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Pidilite Industries: Assessing Credit Quality
Varun Dawar; Debasish Maitra; Arit ChaudhuryCase IVEY-9B16B019-EAccounting and Control, StrategyIn mid-2015, a credit analyst with a leading investment company was tasked with assessing the overall credit quality of a chemical company that equity analysts had recommended as a long-term investment for his firm’s insurance equity fund. The analyst set out to use various financial parameters—liquidity, working capital, profitability, efficiency, capital structure, and debt servicing. He believed that a fair assessment of credit quality could h...Starting at €8.20
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TTK Prestige: Economic Value Added Analysis
Varun Dawar; Rakesh Arrawatia; Arit ChaudhuryCase IVEY-9B16N062-EFinance, StrategyIn 2014, an analyst with a leading investment company wanted to evaluate the financial performance of a kitchen appliances company, TTK Prestige Ltd., headquartered in Bangalore, India. To accomplish this task, the analyst decided to use the economic value added (EVA)-based performance measure, which accorded importance to value creation by management for its shareholders. Recently, there had been a shift away from traditional approaches of measu...Starting at €8.20