Ivey Business School (Canada)
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Capital One: Launching a Mass Media Campaign
Robert J. Fisher; Ken MarkCase IVEY-9B06A005-EMarketingThe senior Brand Manager for Capital One Canada is developing the firm's strategy for its first mass media advertising campaign in Canada. He had been provided with a menu of U.S. and U.K. advertisements - with test results for each - which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should ...Starting at €8.20
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Molson Canadian - The Rant (Spanish version)
Robert J. Fisher; Scott WalkerCase IVEY-9B01AS25MarketingMolson Canadá produjo el Molson Canadian, la mejor cerveza vendedora de Canadá. La campaña publicitaria anterior del canadiense “el Rant” había sido increíblemente popular haciéndole uno del ads más acertado para Molson en un rato largo, y ganando concesiones de publicidad internacionales y domésticas numerosas. El equipo de la comercialización para el Molson Canadian tuvo que encontrar el tema para la campaña publicitaria siguiente, y debe decid...Starting at €8.20
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Alumni Action Foundation: Currency Hedging Strategy
Walid Busaba; Zeigham Khokher; Ken MarkCase IVEY-9B10N030-EFinanceThe executive director of an independent charitable foundation is thinking about whether to hedge his foundation's U.S. dollar exposure given the large swings in the Canadian dollar-U.S. dollar exchange rate. For the past four years, the weakening U.S. dollar has contributed to underperformance in the foundation's portfolio relative to its peers.Starting at €8.20
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Leo Burnett Interactivo (Spanish version)
John S. Hulland; Robert J. Fisher; Ken Mark; Elizabeth O'NeilCase IVEY-9B00AS05Entrepreneurship, MarketingLeo Burnett Canada debe decidir como se organizará para proveer servicios de publicidad en Internet a clientes actuales y potenciales. Tratar al grupo Interactivo como una entidad de negocios separada tiene la ventaja de mantener una cultura emprendedora separada, para continuar el desarrollo de cualidades técnicas y creativas que son específicas de Internet, y hacer crecer la base de clientes de Leo Burnett. O, Leo Burnett puede hacer al grupo I...Starting at €8.20
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Nintendo - El Lanzamiento Del Game Boy A Color (Spanish version)
Robert J. Fisher; Adrian B. RyansCase IVEY-9B01AS13MarketingNintendo Co. Ltd. es un líder mundial en la industria de los videojuegos. En 1998 la versión a color del Game Boy de Nintendo era lanzado simultáneamente en Norte América y Europa, y sería uno de los lanzamientos de producto más importantes de Nintendo a la fecha. El presidente de Nintendo de Canadá debe desarrollar un plan de marketing que genere la mayor rentabilidad posible.Starting at €8.20
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Corporate Governance Standards: Qatar Telecom Acquires Wataniya Telecom
Assem Safieddine; Zeigham Khokher; Ken MarkCase IVEY-9B09M048-EFinance, StrategyThis case focuses on the issue of corporate governance in the Middle East. A senior official at the Kuwait Stock Exchange (KSE) is looking at a recent transaction in which Qatar Telecom (Qtel) acquired National Mobile Telecommunications Company KSC (Wataniya). The KSE official wondered whether, at the company level, inadequate corporate governance measures had allowed this alleged unequal treatment to pass unchallenged. More importantly, at the e...Starting at €8.20
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Gulf Bank: Re-Building a Bank
Walid Busaba; Zeigham Khokher; Assem Safieddine; Ken MarkCase IVEY-9B11N008-EFinance, StrategyIn December 2009, about a year after it suffered a crisis when clients walked away from massive derivative losses, Gulf Bank’s new CEO is trying to change the governance and operation of Gulf Bank. This case focuses on a turnaround situation and provides students with insight into evolving corporate governance standards in Kuwait. After assessing the situation that the CEO faces, students have to decide what change he should pursue and how he sho...Starting at €8.20
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HSBC Credit Card Rewards Program
Robert J. FisherCase IVEY-9B08A017-EMarketing, StrategyAround 1994, competition in the credit card market was based on price (i.e., interest rates and annual fees). After Chase and American Express launched bonus point programs in 1993, HSBC was forced to follow in 1994. The original program was targeted at high-income consumers as with luxury brand redemption items. Competition reacted and consumers quickly learned to expect a points program as a standard feature. Again, HSBC differentiated their cr...Starting at €8.20
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Carmanah Technologies Corporation
Walid Busaba; Zeigham Khokher; Ken MarkCase IVEY-9B09N013-EFinanceAn analyst at an investment firm is considering an investment in Carmanah Technologies Corporation (Carmanah). Carmanah is a fast-growing player in the high-powered alternative energy products. Since 2007, when the new chief executive officer (CEO) took over, a turnaround effort has been in place at Carmanah. At $0.91 per share, Carmanah's shares were trading at just 23 per cent of their value in mid-2007. The analyst is scheduled to make a recom...Starting at €8.20
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Canada Pension Plan: Investing in Equities
Zeigham Khokher; Walid Busaba; Ken MarkCase IVEY-9B09N017-EFinanceThe Canada Pension Plan Investment Board (CPPIB) is asked to provide an opinion about the risk and return characteristics of an all-equity portfolio. The CPPIB is analyzing the potential of investing in other asset classes because of the potential for increased returns over the long-run. The Canada Pension Plan's assets currently completely comprise federal and provincial bonds and short-term securities.Starting at €8.20