Ivey Business School (Canada)
- Teaching Note
Positioning Urzza: Launching a New Energy Drink - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Language: English - Case
Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Language: English - Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Language: English - Case
Shiny Provision Store: Retailing Challenges in the Indian Context
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A017-EPublished: Oct 5, 2010Reviewed: Oct 13, 2010Language: English - Teaching Note
Biba: Stitching Plans for Growth - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Language: English - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Language: English