Ivey Business School (Canada)
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The Renault KWID: Disrupting India's Hatchback Market
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B17A023-EMarketing, StrategyThe Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future nee...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Tiktauli de Corps: A Branding Dilemma
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B18A066-EEntrepreneurship, MarketingIn July 2018, the chief executive officer of Tiktauli De Corps (TDC) was thinking about the branding strategy of the company. Founded in India in August 2012 as a casual wear apparel brand, TDC had grown rapidly. The company featured three main business lStarting at €8.20
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Tiktauli de Corps: A Branding Dilemma - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B18A066-EMarketingTeaching note for product 9B18A066.Starting at €0.00
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Brand W: Strategizing for Omni-Channel Retail - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B18A046-EMarketingTeaching note for product 9B18A046.Starting at €0.00
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriTeaching Note IVEY-W25820-ELeadership and People Management, MarketingTeaching note for product W25819.Starting at €0.00
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Fishery Products International (Spanish version)
William R. Blake; Diane M. HoganCase IVEY-9A93MS03StrategyEl director general (CEO) de Fishery Products International (FPI), se encontraba considerando el futuro de su nuevo emprendimiento en Japón. Siguiendo algunos años de investigación y desarrollo, FPI había lanzado once productos con valor agregado 11 meses atrás, y las ventas a la fecha habían excedido todos los pronósticos. A pesar del éxito temprano, preguntas habían sido elevadas acerca del involucramiento de FPI en Japón, en particular a la lu...Starting at €8.20
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Solartron (C) (Spanish version)
Henry W. Lane; William R. BlakeCase IVEY-9A82CS36Leadership and People Management, StrategyEl presidente de una empresa de la construcción debe tomar una decisión sobre el reemplazo de uno de sus ingenieros. Un ingeniero fue expatriado a Africa con el fin de representar la compañía en la sociedad (joint venture), y para ayudar en el comienzo de las operaciones. Él y su esposa encontraron problemas para establecerse en el país, socialmente, y en lo referente al trabajo. Los asuntos son el choque cultural, la adaptación de esposos/as, y ...Starting at €5.74
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The Vanca: Reworking Digital Marketing Strategy
Jones Mathew; Banasree DeyCase IVEY-9B17A011-EEntrepreneurship, Marketing, StrategySince its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offere...Starting at €8.20
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The Renault KWID: Disrupting India's Hatchback Market - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B17A023-EMarketing, StrategyTeaching note for product 9B17A023.Starting at €0.00