Ivey Business School (Canada)
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Eli Lilly in India: Rethinking the Joint Venture Strategy (Spanish version)
Charles Dhanaraj; Paul W. Beamish; Nikhil CellyCase IVEY-9B04MS16StrategyEli Lilly and Company es una compañía líder en farmacéutica de Los Estados Unidos. El nuevo Presidente de operaciones intercontinentales es reevaluando todas las divisiones de la empresa, incluyendo la empresa conjunta con Ranbaxy Laboratories Limited, una de las empresas farmacéuticas más grandes de la India. Esta estrategia conjunta ha funcionado sin problemas durante varios años a pesar de sus diferencias de enfoque, pero recientemente Ranbaxy...Starting at €8.20
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Nokia India: Battery Recall Logistics (Spanish Version)
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCase IVEY-9B11DS003Entrepreneurship, Service and Operations Management, StrategyThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to ChiStarting at €8.20
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Bayer CropScience in India (A): Against Child Labor (Spanish version)
Charles Dhanaraj; Oana Branzei; Satyajeet SubramanianCase IVEY-9B10MS61Leadership and People Management, Marketing, StrategyEl caso explora el valor impulsado por la formulación y implementación de estrategias de traer a primer plano las cuestiones de etica, liderazgo responsible, iniciativas sociales en los mercados emergentes y las tensiones global-locales en material de responsabilidad social corporativa. Examina cómo Bayer CropScience trata la cuestion sobre los trabajos infantiles en su cadena de suministro de la semilla de algodón en la India rural entre 2002 y ...Starting at €8.20
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Biomed Co., Ltd., Designing a New Sales Compensation Plan (Spanish version)
Donald W. Barclay; Ponlerd ChiemchanyaCase IVEY-9B06AS37Marketing, StrategyA recent MBA graduate was about to return to the family business, Biomed Co., Ltd. as its general manager. Biomed's parent company, Thai Drugs Co., Ltd. has just revised Biomed's market strategy, a change that created the need to realigh the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Students will work through the path from strategy to a powerful sales compensation plan th...Starting at €8.20