Ivey Business School (Canada)
-
Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostTeaching Note IVEY-8B21C020-EEntrepreneurship, Leadership and People ManagementTeaching note for product 9B21C020.Starting at €0.00
-
Tracy Edwards and Maiden (F): The Finish
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C025-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
-
Tracy Edwards and Maiden (B): Crafting the Crew
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C021-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
-
Tracy Edwards and Maiden (C): Sponsorship, Anyone
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C022-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
-
Tracy Edwards and Maiden (D): Marie-Claude
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C023-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
-
John Keells Hotels in Sri Lanka: Building Brand Architecture
Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCase IVEY-9B19A028-EMarketing, StrategyIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and ResStarting at €8.20
-
Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note
Ashita Aggarwal; Shriram Iyer; Projesh KarTeaching Note IVEY-8B18A012-EMarketingTeaching note for product 9B18A012.Starting at €0.00
-
Spruce Lawn Farms: The IP Bean Opportunity
Mark B. Vandenbosch; Ron AndersonCase IVEY-9B14N001-EFinanceThe owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the ...Starting at €8.20
-
Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
-
Mahindra Rise: A Brand Architecture Decision
Ashita Aggarwal; Sulakshana "Lulu" RaghavanCase IVEY-9B14A077-EMarketing, StrategyIn 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside?out arrangement that resulted in a diffused image...Starting at €8.20