Ivey Business School (Canada)
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging - Teaching Note
Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg Carlson; Joel GehmanTeaching Note IVEY-8B19M082-EStrategyTeaching note for product 9B19M082.Starting at €0.00
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Dulux TileShield: Relaunching a Brand
Kirti Sharma; Puneet SapraCase IVEY-9B17A008-EMarketing, StrategyIn 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense ...Starting at €8.20
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Scrap It
James A. Erskine; Michael WienerCase IVEY-9B08C017-EKnowledge and Communication, Leadership and People ManagementThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Starting at €8.20
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Time Is Money.com
James A. Erskine; Karen BongCase IVEY-9B01M033-EEntrepreneurship, StrategyTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Starting at €8.20
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IA Clarington: Target Click Funds
Chuck Grace; James A. Erskine; Michiel R. LeendersCase IVEY-9B09N022-EFinanceIn October 2008, the senior vice-president for product and business development at IA Clarington (IAC), a life and health insurance company, was preparing for a meeting with the president of IAC. The topic of discussion would be IAC's Target Click Fund, a mutual fund with an options-based guarantee structure targeted towards investors who were looking for growth along with capital preservation. The vice-president had been asked to render his opin...Starting at €8.20
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Greaves Brewery (A) (Spanish version)
Michiel R. Leenders; James A. ErskineCase IVEY-9A92DS02Service and Operations Management, StrategyUna expansión en la planta de embotellado de una cervecera conduce a una nueva evaluación de la operación de paletizado manual. Es posible comprar un costoso equipo automático donde también esta involucrada la elección del proveedor.Starting at €8.20
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Tandem Brothers: The Cochrane Tree-plant (Spanish version)
James A. Erskine; Sam MoorcroftCase IVEY-9A95DS07Service and Operations ManagementUn supervisor de siembra de arboles debe decidir un plan de accion inmediato para hacer trabajar a los empleados en condiciones adversas. El supervisor ya ha gastado por gastos no presupuestados, por lo que cualquier retraso a esa altura podria ser desastroso. Para asegurarse que las obligaciones del contrato son cumplidas, el debe disenar un plan que mantendra a sus plantadores suficientemente motivados para finalizar el contrato.Starting at €8.20
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Loblaw Companies Ltd.: EDI and Strategic Growth
Joel Gehman; Kylie Heales; Jennifer Sloan; Gordon Wickstrom; Cianna Elwin; Marion Mwanganyi; Talha ZafarCase IVEY-W29386-EStrategyIn 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergenc...Starting at €8.20
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging
Joel Gehman; Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg CarlsonCase IVEY-9B19M082-EEntrepreneurship, StrategyIn late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect theStarting at €8.20
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Air France: The Load Factor Puzzle in Business Class
Ratan Kumar; Kirti Sharma; Shiv S. TripathiCase IVEY-9B19A032-EMarketing, StrategyIn late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challStarting at €8.20