Ivey Business School (Canada)
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing- Teaching Note
Marilyn Anthony; Neha MittalTeaching Note IVEY-8B21M005-EStrategyTeaching note for product 9B21M005.Starting at €0.00
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Rosenbluth International Mexico (Spanish version)
John Kamauff; Sara Allan; David AgerCase IVEY-9A95DS05Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Rosenbluth International Mexico (Abridged) (Spanish version)
John Kamauff; David AgerCase IVEY-9A95DS06Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCase IVEY-W25283-EService and Operations Management, StrategyBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnStarting at €8.20
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain - Teaching Note
Neha Mittal; Marilyn AnthonyTeaching Note IVEY-W25284-EService and Operations Management, StrategyTeaching note for product W25283.Starting at €0.00
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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCase IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughStarting at €8.20
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Rosenbluth: Supply Chain Management in Services (Spanish version)
John Kamauff; Sara AllanCase IVEY-9A95DS21Service and Operations Management, StrategyEste caso demuestra como la formacion de alianzas estrategicas con proveedores y clientes puede traducirse en una situacion en la que todos ganan en la cadena de suministros. El caso puede ser usado para discutir la importancia de compartir informacion, y el uso de tecnologia informatica para manejar las relaciones individuales. El caso tambien muestra como cultivar alianzas puede resultar en una ventaja competitiva en una industria de servicios ...Starting at €8.20
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Re-engineering Business Processes (Spanish version)
John Kamauff; Duncan G. Copeland; Nigel deGruyther; Jim SimpsonCase IVEY-9A94DS21Service and Operations ManagementEn nuevas, cambiantes, y altamente competitivas industrias, las compañías se enfrentan con la decisión de cambiar radicalmente como realizan sus negocios, o resignar cuota de mercado y rentabilidad hacia competidores más agresivos. Procesos extenuantes con excesivos controles, una vez requeridos para asegurar orden y control dentro de una corporación, están ahora imposibilitando a compañías de aprovechar nuevas oportunidades y crecimiento. Este c...Starting at €8.20
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing
Marilyn Anthony; Neha MittalCase IVEY-9B21M005-EStrategyIn October 2015, the co-founder and chief executive officer (CEO) of Tender Greens faced his most difficult decision yet: should the company continue to pay a premium price for sustainably sourced beef, or should it switch to conventionally raised beef to boost profit margins and improve the company’s prospects for national growth? Tender Greens, a thriving fast-casual restaurant chain in California, was ready to expand its operation to the East ...Starting at €8.20
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Urban Axes: First Mover in US Experiential Entertainment - Teaching Note
Marilyn Anthony; Shreshthi MehtaTeaching Note IVEY-8B21M021-EMarketing, StrategyTeaching note for product 9B21043.Starting at €0.00