Ivey Business School (Canada)
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Oliver’s Diner
P. Fraser Johnson; Larry MenorCase IVEY-9B16D008-EEntrepreneurship, Service and Operations ManagementThe owner of Oliver’s Diner in Grand Bend, Ontario, was confident that his new venture would be a success. His diner had become an instant hit with local cottagers and tourists, often leading to long waiting lines at peak periods. However, the popularity of the restaurant had led to some “growing pains,” and the owner wanted to improve his operation. In particular, he was concerned the high volume of customers had placed a strain on his staff, pa...Starting at €8.20
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCase IVEY-9B13A016-EMarketing, StrategyIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Starting at €8.20
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Israeli Wines in China: Reaching for New Heights
Ilan Alon; Jennifer Dugosh; Meredith LohwasserCase IVEY-9B14M006-EEntrepreneurship, Marketing, StrategyIn 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Ch...Starting at €8.20
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Marks and Spencer Enters China
Jane Menzies; Ilan Alon; Jennifer DugoshCase IVEY-9B12A036-EMarketing, StrategyMarks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When t...Starting at €8.20
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Rosenbluth International Mexico (Spanish version)
John Kamauff; Sara Allan; David AgerCase IVEY-9A95DS05Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Rosenbluth International Mexico (Abridged) (Spanish version)
John Kamauff; David AgerCase IVEY-9A95DS06Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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American Express Canada
Larry Menor; Ramasastry ChandrasekharCase IVEY-9B12D022-EService and Operations ManagementThis case examines how a premium credit card company, American Express Canada (Amex Canada), is attempting to differentiate itself from its competition and to realize value for—and from—its cardholder members through a focus on providing apt quality services and servicing. In April 2011, the president and chief executive officer of Amex Canada is considering his options in sustaining the company's stance in the ultra-rich end of the premium payme...Starting at €8.20
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Rosenbluth: Supply Chain Management in Services (Spanish version)
John Kamauff; Sara AllanCase IVEY-9A95DS21Service and Operations Management, StrategyEste caso demuestra como la formacion de alianzas estrategicas con proveedores y clientes puede traducirse en una situacion en la que todos ganan en la cadena de suministros. El caso puede ser usado para discutir la importancia de compartir informacion, y el uso de tecnologia informatica para manejar las relaciones individuales. El caso tambien muestra como cultivar alianzas puede resultar en una ventaja competitiva en una industria de servicios ...Starting at €8.20
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Re-engineering Business Processes (Spanish version)
John Kamauff; Duncan G. Copeland; Nigel deGruyther; Jim SimpsonCase IVEY-9A94DS21Service and Operations ManagementEn nuevas, cambiantes, y altamente competitivas industrias, las compañías se enfrentan con la decisión de cambiar radicalmente como realizan sus negocios, o resignar cuota de mercado y rentabilidad hacia competidores más agresivos. Procesos extenuantes con excesivos controles, una vez requeridos para asegurar orden y control dentro de una corporación, están ahora imposibilitando a compañías de aprovechar nuevas oportunidades y crecimiento. Este c...Starting at €8.20