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Ivey Business School (Canada)
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Relying On External Knowledge For Competitive Advantage: Why It Might Not Work
Hari Bapuji; David Loree; Mary M. CrossanArticle IVEY-9B11TC05-EStrategyMany managers believe that the acquisition and application of knowledge from external sources will have a clear impact on firm performance and innovation, yet little research exists that helps managers determine the impact of that knowledge. This article seeks to examine whether the use of external knowledge delivers the competitive advantage often claimed. It explains that the outcome of using external knowledge sources may not be positive, and ...Starting at €8.20
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Rosenbluth International Mexico (Spanish version)
John Kamauff; Sara Allan; David AgerCase IVEY-9A95DS05Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Rosenbluth International Mexico (Abridged) (Spanish version)
John Kamauff; David AgerCase IVEY-9A95DS06Service and Operations Management, StrategyEl gerente general de las operaciones mejicanas de Rosenbluth International (RI) habia recibido la tarea de transformar Bancomer Travel Services, una pequena agencia de viajes mejicana, en una oficina regional de Rosenbluth International. El concepto de servicio de RI ha contribuido con el exito de RI en la industria de viajes en los Estados Unidos y Canada, pero el exito en estos paises no implica que debe ser aceptado sin cuestionamientos en Me...Starting at €8.20
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Occupy, Economic Inequality, and Business Initiatives: Insights from India
Hari Bapuji; Suhaib RiazArticle IVEY-9B12TA02-EStrategy“Occupy” movements highlighting economic inequality, such as Occupy Wall Street, have quickly spread around the world. But they have not appeared in several countries, with one interesting example being India. How have businesses in India coped with the dual pressures of enhancing shareholder wealth leading to economic growth and operating in a society with a high level of inequality? Can businesses in the developed world learn from Indian enterp...Starting at €8.20
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Patanjali: Swadeshi Jeans or Foreign Shores
Rod E. White; Hari Bapuji; Marissa SanwaldCase IVEY-9B17M079-EEntrepreneurship, StrategyOver the past five years, Patanjali Ayurved Ltd. (Patanjali) had emerged as a major player in India's fast-moving consumer goods industry. Building on the capabilities of its two founders, the company had differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, and natural/Ayurvedic ingredients. In combination with its low-price and low-cost position, this strategy had challenged the incumbent multinational and conv...Starting at €8.20
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Qantas: Which Route Out of the Turbulence
Nitin Pangarkar; Hari Bapuji; Braden LoaderCase IVEY-9B11M068-EStrategyIn May 2011, Alan Joyce, chief executive officer of Qantas Group, needed to think about the future strategy of the airline group. Over the past few years, it had launched a number of strategic initiatives to defend its current position and penetrate new markets and segments. Qantas had discontinued its first-class service on many flights, opting to bolster its business-class service instead. Its forays into the budget travel segment through Jetst...Starting at €8.20
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Mattel and the Toy Recalls (A)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M010-EStrategyOn July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only...Starting at €8.20
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Mattel and the Toy Recalls (B)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M011-EMarketing, Service and Operations Management, StrategyThis case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).Starting at €5.74
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Windermere Manor: Sustainability and Change
Chetan Joshi; Hari Bapuji; Ramasastry ChandrasekharCase IVEY-9B13C044-ELeadership and People Management, MarketingIn the hotel industry, the reuse of towels is considered a main step toward reducing hotels’ high carbon footprint. Windermere Manor, a private, high-end hotel, has established a routine to encourage its guests to reuse towels; however, the hotel’s towel-replacement rate exceeds its towel-reuse rate. The intended routine for identifying towels for reuse is not being followed, even by the hotels’ own housekeeping staff. The hotel's general manager...Starting at €8.20
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Rosenbluth: Supply Chain Management in Services (Spanish version)
John Kamauff; Sara AllanCase IVEY-9A95DS21Service and Operations Management, StrategyEste caso demuestra como la formacion de alianzas estrategicas con proveedores y clientes puede traducirse en una situacion en la que todos ganan en la cadena de suministros. El caso puede ser usado para discutir la importancia de compartir informacion, y el uso de tecnologia informatica para manejar las relaciones individuales. El caso tambien muestra como cultivar alianzas puede resultar en una ventaja competitiva en una industria de servicios ...Starting at €8.20