Ivey Business School (Canada)
-
Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
-
Facebook's Free Basics: Free in India - Teaching Note
Reema KhuranaTeaching Note IVEY-8B16E024-EInformation TechnologiesTeaching note for product 9B16E024.Starting at €0.00
-
Flipkart's App-only Strategy: A Game Changer
Susmi Routray; Reema KhuranaCase IVEY-9B15M111-EStrategyBy the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take adva...Starting at €8.20
-
UltraTech Cement: A Transition towards Behaviour-Based Safety
Servjaeta Verma; Ravi Kant DubeyCase IVEY-9B18C023-ELeadership and People ManagementUltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company’s Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there wa...Starting at €8.20
-
UltraTech Cement: A Transition towards Behaviour-Based Safety - Teaching Note
Servjaeta Verma; Ravi Kant DubeyTeaching Note IVEY-8B18C023-ELeadership and People ManagementTeaching note for product 9B18C023.Starting at €0.00
-
Desi Hangover: Circular Transition of a Conscious Fashion Brand
Servjaeta VermaCase IVEY-W27249-EEntrepreneurship, StrategyDesi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully...Starting at €8.20
-
Wild Chef Limited: Scaling Up a Cloud-Based Restaurant
Servjaeta VermaCase IVEY-9B18A007-EEntrepreneurship, Marketing, StrategyWild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi’s National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were consid...Starting at €8.20
-
Grofers: Re-Energizing Kirana Stores through M-Commerce - Teaching Note
Reema Khurana; Susmi RoutrayTeaching Note IVEY-8B16M120-EStrategyTeaching note for product 9B16M120.Starting at €0.00
-
Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00
-
Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCase IVEY-9B16M120-EStrategyIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Starting at €8.20