Ivey Business School (Canada)
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Google: Antitrust Battles in India
Parul Gupta; Shruti GuptaCase IVEY-9B20M085-EStrategyIn addition to Google, LLC (Google) facing multiple litigations around the globe, India’s antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android’s dominant position in the smartphone...Starting at €8.20
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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mymuesli: New Markets for Customized Breakfast Cereal - Teaching Note
Marc Fetscherin; Elena KasperTeaching Note IVEY-8B17A055-EMarketingTeaching note for product 9B17A055.Starting at €0.00
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True Fruits: A Juiced-Up Internationalization Strategy - Teaching Note
Marc Fetscherin; Patrick SellTeaching Note IVEY-8B17A058-EMarketingTeaching note for product 9B17A058.Starting at €0.00
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ReedTrek Manufacturing (A)
Jane M. Howell; Ken MarkCase IVEY-9B12C051-ELeadership and People Management, StrategyThe newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.Starting at €8.20
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Paillasse International SA: Global Market Selection
Marc Fetscherin; Tim PettCase IVEY-9B17A019-EEntrepreneurship, Marketing, StrategyPaillasse International SA was a Swiss-based bread company operating in 15 European markets as of 2016. The company had invented a proprietary, patented process for producing bread concentrate that was used to make high quality, healthy breads. The company was successfully using licensing agreements for the bread concentrate with bakeries throughout the European markets; the latest agreement was with a retailer in Spain. The chief executive offic...Starting at €8.20
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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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Career Coaching: General Manager Role
Jane M. Howell; Ken MarkCase IVEY-9B11C005-ELeadership and People ManagementThis role-play case follows the Performance Coaching case involving Darcy Gallagher. You are the new general manager of the Elmwood Group and four weeks ago you conducted a performance review with your direct report, Darcy Gallagher, who is a sales manager, and outlined three leadership gaps that Gallagher needed to address. The purpose of this new meeting is to discuss Gallagher’s career aspirations at Elmwood Group. In advance of your meeting, ...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Market Development Manager: Kim Hughes (Spanish version)
Jane M. HowellCase IVEY-9B00CS08Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20