Ivey Business School (Canada)
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De Beers Group: Marketing Diamonds to Millennials
Stefanie Beninger; Karen RobsonCase IVEY-9B17A057-EMarketingIn 2017, the next generation of consumers that were poised to become engaged to be married—millennials—showed different preferences and consumption patterns than previous generations had shown. In response, the De Beers Group of Companies (De Beers), a leading company within the global diamond industry, was making moves to capture this important market. In partnership with the world’s six other leading diamond companies, known collectively as the...Starting at €8.20
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Melco Crown Entertainment: Rolling the Dice and Other Ways to Raise Capital
Stephen Sapp; Matthew GrayCase IVEY-9B12N018-EFinance, StrategyThe case deals with how the investment banker advising the chief financial officer of Melco Crown Entertainment Limited (MCEL), a casino and entertainment company based in Macau, will suggest the company finance two new gaming resorts currently under construction. The development of these properties has stopped because of insufficient funding, and project timelines have started to be questioned. A decision regarding the best means to raise the ne...Starting at €8.20
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From Dell to Lenovo Investment Decision in the Rapidly Changing PC Industry
Stephen Sapp; Chris ChanCase IVEY-9B13N020-EFinance, StrategyThe director of the investment wing of a financial-services provider must decide whether his firm should continue to invest in the former frontrunner in the personal-computer industry or switch strategies and invest instead in an up-and-coming competitor. At a time of significant technological change and slowing global growth, the director and his team of analysts set out to create an in-depth assessment of the personal-computer industry in order...Starting at €8.20
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Paul Frank and Native American Stereotypes: A Case of Misappropriation
Stefanie Beninger; June N.P. FrancisCase IVEY-9B14A063-EMarketing, StrategyPaul Frank Industries (PFI), a privately held company based in the United States, finds itself in hot water after social media criticizes a Hollywood marketing event hosted by PFI in which Native American stereotypes were prominently featured. When photos of the event are released on Facebook, two bloggers bring attention to the event through their social media channels, and the reaction quickly spreads throughout the Native American community an...Starting at €8.20
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Walmart's African Expansion
Karen Robson; Stefanie Beninger; Sudheer GuptaCase IVEY-9B13M111-EStrategyWalmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its fir...Starting at €8.20
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Northampton Group Inc.: How to Increase Shareholder Value
Stephen Sapp; Kamal PatelCase IVEY-9B11N007-EFinanceThe case examines the issues faced by a hotel management and development company as it tries to increase the return to its shareholders. The firm’s major shareholders have commented that they believe the firm is currently under-valued, so management is considering several means of unlocking extra value. Due to difficult economic conditions resulting from the global economic crisis, there are many opportunities as well as many risks to the alterna...Starting at €8.20
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De Beers Group: Marketing Diamonds to Millennials - Teaching Note
Stefanie Beninger; Karen RobsonTeaching Note IVEY-8B17A057-EMarketingTeaching note for product 9B17A057.Starting at €0.00
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CS Publishing Inc.: Foreign Exchange Risk Management
Stephen SappCase IVEY-9B19N024-EFinance, StrategyA medium-sized Canadian provider of specialized educational products and services, Canada Specialization Providers, had a subsidiary, CS Publishing Inc. (CSPub), which sold specialty learning materials around the world. Although the company's costs and revenues were almost exclusively in Canadian dollars and its subsidiary, CSPub, had most of its costs in Canadian dollars, this subsidiary also had a large and growing revenue base in other currenc...Starting at €8.20
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CS Publishing Inc.: Foreign Exchange Risk Management - Teaching Note
Stephen SappTeaching Note IVEY-8B19N024-EFinanceTeaching note for product 9B19N024.Starting at €0.00
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Business Succession and the Asher Estate - Teaching Note
Stephen Sapp; Alykhan AlidinaTeaching Note IVEY-8B20N011-EFinanceTeaching note for product 9B20N011.Starting at €0.00