Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Starting at €0.00
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Starting at €0.00
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PeopleFirst Inc: A Star Employee but a Terrible Manager - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B20C042-ELeadership and People ManagementTeaching note for product 9B20C042.Starting at €0.00
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EcoWash: A Business Opportunity Worth Pursuing - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B15M079-EEntrepreneurship, StrategyTeaching note for product 9B15M079.Starting at €0.00
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Goodjobz: Challenges in Creating a Giver Culture - Teaching Note
Atul TeckchandaniTeaching Note IVEY-8B14C038-ELeadership and People ManagementTeaching note for product 9B14C038Starting at €0.00
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EcoWash: A Business Opportunity Worth Pursuing
Atul TeckchandaniCase IVEY-9B15M079-EEntrepreneurship, StrategyEcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed bef...Starting at €8.20
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
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Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCase IVEY-9B14A047-EMarketing, StrategyThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Starting at €8.20