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Ivey Business School (Canada)
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
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Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCase IVEY-9B14A047-EMarketing, StrategyThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Starting at €8.20
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Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCase IVEY-9B10M013-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Starting at €8.20
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UTV and Disney: A Strategic Alliance (A)
Atanu Adhikari; Rama DeshmukhCase IVEY-9B10M043-EStrategyIn 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened ...Starting at €8.20
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Starting at €0.00
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Starting at €0.00
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency - Teaching Note
Trupti Karkhanis; Atanu AdhikariTeaching Note IVEY-8B11A045-EEntrepreneurship, Marketing, StrategyTeaching note for product 9B11A045.Starting at €0.00
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20