Ivey Business School (Canada)
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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City of London Water: Predicting Electricity Prices and Optimizing Operations
Ernesto Arandia; Joe Naoum-Sawaya; Kira Wembo XueCase IVEY-9B19E004-EDecision AnalysisThe manager of Water Operations at the City of London wanted to reduce the cost of pumping water by optimizing energy use. Water Operations had been consistently experiencing higher operational costs, and electricity bills accounted for up to 30 per cent of its direct costs. If the manager could predict the future cost of energy, she could schedule the operation of the water pumps to benefit from periods of low energy prices, potentially saving u...Starting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediTeaching Note IVEY-8B18M199-EStrategyTeaching note for product 9B18M199.Starting at €0.00
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariTeaching Note IVEY-8B19M133-EStrategyTeaching note for product 9B19M133.Starting at €0.00
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Capital Bikeshare: Analyzing Bike Rental Demand
Joe Naoum-Sawaya; Abby XiongCase IVEY-9B21E008-EDecision AnalysisIn November 2018, a bicycle program specialist who worked in the Planning and Sustainability Division at the Washington, DC, District Department of Transportation, wanted to analyze Capital Bikeshare’s bike rental demand for the past two years. Capital Bikeshare was a station-based bike-sharing operator that provided an expansive, multi-jurisdictional transportation system to Washington and the surrounding area. If the bicycle program specialist ...Starting at €8.20
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Brand Tanishq: Navigating Social Media Backlash - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-W25085-EKnowledge and Communication, MarketingTeaching note for product W25084.Starting at €0.00
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RIDLR : Leveraging Data Analytics for Mass Transit - Teaching Note
Vinish Kathuria; Jaydeep MukherjeeTeaching Note IVEY-8B20A019-EMarketingTeaching note for product 9B20A019.Starting at €0.00
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LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A020-EMarketingTeaching note for product 9B20A020.Starting at €0.00