INCAE (Costa Rica - Nicaragua)
-
Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
-
Bio-Vert: Green to What Limit
Raymond L. Paquin; Catherine Bedard; Genevieve GraingerCase IVEY-9B12A035-EMarketing, StrategyBio-Vert is a leading Canadian brand of eco-cleaning products manufactured by Quebec-based Savons Prolav. Run by a brother and sister team, Savons Prolav bases its products on their vision, which includes eco-friendliness, affordability and effectiveness. Demand for Bio-Vert’s phosphate-free detergents has increased dramatically since the 2007 blue-green algae bloom outbreaks in Quebec’s waterways and subsequent legislation restricting phosphate ...Starting at €8.20
-
Kombi Sports Inc.: Staying Ahead of the Curve - Teaching Note
Raymond L. Paquin; Heather Calvert; Rajshree PrakashTeaching Note IVEY-8B21M063-EMarketing, StrategyTeaching note for product 9B21M063.Starting at €0.00
-
Dessa: Growing a Diverse and Inclusive Artificial Intelligence Company - Teaching Note
Cheryl Gladu; Raymond L. PaquinTeaching Note IVEY-8B20C046-ELeadership and People ManagementTeaching note for product 9B20C046.Starting at €0.00
-
Zomato: Hyperlocal Battle for Online Food Delivery - Teaching Note
Saju B.Teaching Note IVEY-8B20A037-EMarketingTeaching note for product 9B20A037.Starting at €0.00
-
Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
-
Epigamia: Chronicle of an Emerging Brand
Saju B.; Priya MohandasCase IVEY-9B19A052-EEntrepreneurship, Marketing, StrategyDrums Food International Pvt. Ltd. (Drums Food) launched India’s first Greek yogurt brand, Epigamia, in 2015. Experiencing initial success with Greek yogurt, Drums Food went on to add another unique offering, lactose-free artisanal curd, targeting consumeStarting at €8.20
-
McGill St Laurent: Growing a Commodities Trading Firm
Jesse Prent; Gwyneth Edwards; Raymond L. PaquinCase IVEY-9B20M116-EEntrepreneurship, StrategyIn May 2018, Philippe Boisclair, business owner and president of McGill St Laurent (MSL), sought to grow the firm and increase annual profitability by CA$35 million by 2020. MSL was a medium-sized commodities trading firm with interests in wood, grain, and energy. Founded in 2009 by two business school graduates and veterans of the lumber industry, MSL had enjoyed significant growth. The company had not only expanded into grain and energy trading...Starting at €8.20
-
Zomato: Hyperlocal Battle for Online Food Delivery
Saju B.; Priya MohandasCase IVEY-9B20A037-EEntrepreneurship, Marketing, StrategyZomato, a leading restaurant discovery and review platform, entered the highly competitive hyperlocal food delivery space in 2014. Though Zomato was a leading platform for search and discovery, it trailed behind the market leader in the delivery landscapeStarting at €8.20
-
Alvéole: Growing the New Urban Beekeeping Market
Cheryl Gladu; Raymond L. PaquinCase IVEY-9B19M132-EEntrepreneurship, StrategyAlvéole was an urban beekeeping start-up in Montreal, Quebec. Founded in 2012, Alvéole offered beekeeping services and products in support of its social mission of educational outreach surrounding issues related to the natural environment, food security,Starting at €8.20