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Ivey Business School (Canada)
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NutriHealth: Transforming Wellness
Meenakshi Gandhi; Vimi JhamCase IVEY-9B20M032-EEntrepreneurship, StrategyIn October 2018, the founder of NutriHealth started to think about the next phase of her company’s growth strategy. NutriHealth began as a stand-alone clinic in 1998 and was a service provider of personalized wellness and health management diet plans. It was time to make decisions that would lead to sustained growth. NutriHealth had reached a satisfactory position in the market, and investors had become interested in the venture, offering capital...Starting at €8.20
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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCase IVEY-9B17A022-EMarketing, StrategyKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Starting at €8.20
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Extraordinary Journeys: Wild Times in the Safari Industry - Teaching Note
David HallidayTeaching Note IVEY-8B18M164-EStrategyTeaching note for product 9B18M164.Starting at €0.00
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Extraordinary Journeys: Wild Times in the Safari Industry (Spanish version)
David HallidayCase IVEY-W28187Entrepreneurship, StrategyIn April 2017, an entrepreneur in the tour operator industry faced a potential investment decision. Her company, Extraordinary Journeys (EJ), created custom luxury African safaris for a US-based clientele. While EJ had enjoyed dramatic growth since its founding in 2009, the entrepreneur worried that competitive pressures were increasing, as resource-rich companies had entered the market, drawn by the industry's rapid growth. In response to this g...Starting at €8.20
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Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCase IVEY-9B17B020-EAccounting and Control, Entrepreneurship, StrategyIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Starting at €8.20
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Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCase IVEY-9B17A042-EEntrepreneurship, Marketing, StrategyYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Starting at €8.20
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Yalla Momos: Expansion Dilemmas of a Small Business - Teaching Note
Anupam Mehta; Vimi JhamTeaching Note IVEY-8B17B020-EAccounting and ControlTeaching note for product 9B17B020.Starting at €0.00
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Extraordinary Journeys: Extraordinary Journeys: An Acquisition Expedition - Teaching Note
David HallidayTeaching Note IVEY-8B21M008-EStrategyTeaching note for product 9B21M008.Starting at €0.00
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Extraordinary Journeys: An Acquisition Expedition
David HallidayCase IVEY-9B21M008-EStrategyIn late 2015, the chief executive officer of Extraordinary Journeys, an African safari tour operator, faced a rare opportunity to buy a smaller competitor, Safari Specialists Inc. The chief executive officer worried that her firm's strong organic growth would slow, and she was interested in examining alternative growth strategies. The smaller company was offered at a reasonable price and had a remarkably similar organizational culture. On the oth...Starting at €8.20
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NutriHealth: Transforming Wellness - Teaching Note
Meenakshi Gandhi; Vimi JhamTeaching Note IVEY-8B20M032-EStrategyTeaching note for product 9B20M032.Starting at €0.00