Ivey Business School (Canada)
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mjunction: The Branding Dilemma - Teaching Note
Sanjeev Tripathi; Mahul BrahmaTeaching Note IVEY-8B19A058-EMarketingTeaching note for product 9B19A058.Starting at €0.00
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Indiahikes: Treading the Untrodden Trail
Swapnil Garg; Sanjeev TripathiCase IVEY-9B20M051-EEntrepreneurship, StrategyFounded in 2008, Indiahikes provided professionally managed treks to individuals, groups, schools, colleges, and corporations across India. Indiahikes began with the objective to popularize trekking in India by promoting treks and providing essential information. Before long, the organization began organizing treks and developing a community of trekkers. By 2018, Indiahikes had the largest online trekking community and was India’s biggest trekkin...Starting at €8.20
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Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
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Nata Supermarkets: Customer Analytics - Teaching Note
Bissan Ghaddar; Leslie Wu; Zain HudaTeaching Note IVEY-W33835-EDecision Analysis, MarketingTeaching note for product no. W33834.Starting at €0.00
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Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20
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GiveIndia: On the Net for a Cause
Sanjeev Tripathi; Shashank BhaskerCase IVEY-9B16A002-EMarketing, StrategyStarted in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a sear...Starting at €8.20
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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCase IVEY-9B19A058-EMarketing, StrategyBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioStarting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes
Bissan Ghaddar; Tiffany Bayley; Jonathan Hu; Ibrahim RanaCase IVEY-W28526-EDecision AnalysisLondon Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm’s clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and che...Starting at €8.20
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London Hydro Inc.: Evaluating Different Electricity Pricing Schemes - Teaching Note
Bissan Ghaddar; Tiffany Bayley; Jonathan HuTeaching Note IVEY-W28527-EDecision AnalysisTeaching note for product W28526.Starting at €0.00
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Guell Appliances: A Refrigerator's World We're Just Living In - Teaching Note
Bissan Ghaddar; Leslie Wu; Zain HudaTeaching Note IVEY-W33838-EDecision Analysis, MarketingTeaching note for product no. W33837.Starting at €0.00