Ivey Business School (Canada)
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mjunction: The Branding Dilemma - Teaching Note
Sanjeev Tripathi; Mahul BrahmaTeaching Note IVEY-8B19A058-EMarketingTeaching note for product 9B19A058.Starting at €0.00
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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Indiahikes: Treading the Untrodden Trail
Swapnil Garg; Sanjeev TripathiCase IVEY-9B20M051-EEntrepreneurship, StrategyFounded in 2008, Indiahikes provided professionally managed treks to individuals, groups, schools, colleges, and corporations across India. Indiahikes began with the objective to popularize trekking in India by promoting treks and providing essential information. Before long, the organization began organizing treks and developing a community of trekkers. By 2018, Indiahikes had the largest online trekking community and was India’s biggest trekkin...Starting at €8.20
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Ratan Tata Or Cyrus Mistry: Tata Steel Shareholders’ Dilemma - Teaching Note
Pitabas Mohanty; Supriti MishraTeaching Note IVEY-8B19N016-EFinanceTeaching note for product 9B19N016.Starting at €0.00
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Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc.
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattCase IVEY-9B20C047-ELeadership and People Management, StrategyJuhi Warrier was a successful human resources (HR) professional with almost two decades of work experience across various industries. She had recently joined the Indian unit of Revital Pharma Inc. (Revital), a leading healthcare manufacturer based in theStarting at €8.20
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Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandTeaching Note IVEY-W27137-EService and Operations Management, StrategyTeaching note for product W27136.Starting at €0.00
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Ambuja Cements and Holcim India Merger
Pitabas Mohanty; Tina Stephen; Supriti MishraCase IVEY-9B16N056-EFinance, StrategyOn July 24, 2013, the management of Ambuja Cements Limited announced the merger of Holcim (India) Private Limited with Ambuja Cements in a two-stage process. First, Ambuja Cements would buy a 24 per cent stake of Holcim (India) from Holderind Investments Ltd. of Mauritius for ?35 billion. Subsequently, Holcim (India) would be merged with Ambuja Cements. The management of Ambuja Cements projected huge synergy from the merger, whereas proxy firm ad...Starting at €8.20
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Maruti Suzuki: Good Company or Good Stock (A)
Pitabas Mohanty; Supriti MishraCase IVEY-9B17N014-EFinance, StrategyOn January 28, 2014, the management of Maruti Suzuki India Limited (MSIL) surprised the market by announcing that its plant in Gujarat would be operated as a subsidiary of Suzuki Motor Company of Japan, MSIL’s parent company, rather than by MSIL. The stock price fell by 8 per cent that day. The days following this announcement were marked by justifications by MSIL management about the benefits of the new structure and allegations by some analysts...Starting at €8.20
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GiveIndia: On the Net for a Cause
Sanjeev Tripathi; Shashank BhaskerCase IVEY-9B16A002-EMarketing, StrategyStarted in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a sear...Starting at €8.20