Ivey Business School (Canada)
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The Goli Vada Pav — Fast Food of India (A)
Sonia Mehrotra; S. Ramakrishna VelamuriCase IVEY-9B12M005-EEntrepreneurship, StrategyGoli Vada Pav Pvt. Limited (GVPPL) identified an opportunity to brand one of Mumbai’s favourite fast foods — the vada pav. GVPPL’s founders saw a huge opportunity in the Indian fast food industry, which was highly unorganized and largely serviced by small-time local vendors. There was a need in the market for a hygienic, branded product and Goli Vada Pav was created to fill this void. GVPPL broke the stereotype of unhygienic, manhandled vada pav....Starting at €8.20
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The Art of Social Entrepreneurship: Dakshina Chitra and Madras Crafts Foundation (MFC) in India
Oana Branzei; Sonia MehrotraCase IVEY-9B12C005-EEntrepreneurship, Leadership and People Management, StrategyThe case traces the milestones of a 26-year history of a social entrepreneur creating a social enterprise, Madras Craft Foundation (MCF). The story leads up to a three-decade retrospective on the role social ventures play in our lives. Based on the entrepreneur’s critical reflection, the case shows how the paths of the social entrepreneur and the social enterprise became closely interwoven. After MCF had been self-sufficient for three years, the ...Starting at €8.20
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Robert Bosch Engineering India: Plotting a Growth Strategy
Sonia Mehrotra; U. Srinivasa RanganCase IVEY-9B14M099-EStrategyThe general manager of an engineering solutions department at Robert Bosch Engineering India, a subsidiary of a major German supplier of automotive components, must expand his department from captive to non-captive (i.e., non-Bosch) business and grow rapidly. He believes that non-linear growth is feasible if he leverages competencies and talent built over the years within his division. He faces complex strategy execution challenges, including cha...Starting at €8.20
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SEWA (B): Ela Bhatt
Sonia Mehrotra; Oana BranzeiCase IVEY-9B14C019-EEntrepreneurship, Leadership and People Management, StrategySupplment to 9B14C018.Starting at €5.74
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mjunction: The Branding Dilemma - Teaching Note
Sanjeev Tripathi; Mahul BrahmaTeaching Note IVEY-8B19A058-EMarketingTeaching note for product 9B19A058.Starting at €0.00
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Indiahikes: Treading the Untrodden Trail
Swapnil Garg; Sanjeev TripathiCase IVEY-9B20M051-EEntrepreneurship, StrategyFounded in 2008, Indiahikes provided professionally managed treks to individuals, groups, schools, colleges, and corporations across India. Indiahikes began with the objective to popularize trekking in India by promoting treks and providing essential information. Before long, the organization began organizing treks and developing a community of trekkers. By 2018, Indiahikes had the largest online trekking community and was India’s biggest trekkin...Starting at €8.20
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Ratan Tata Or Cyrus Mistry: Tata Steel Shareholders’ Dilemma - Teaching Note
Pitabas Mohanty; Supriti MishraTeaching Note IVEY-8B19N016-EFinanceTeaching note for product 9B19N016.Starting at €0.00
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P.N. Gadgil Jewellers: Managing a Family Brand
Sonia Mehrotra; Uday SalunkheCase IVEY-9B20M008-EStrategyP. N. Gadgil Jewellers Private Limited, based in India, was formed from the most recent separation of the original Gadgil family business, whose origins dated back to the 18th century. The company's gold, silver, and diamond jewellery were all sold under the P. N. Gadgil (PNG) brand. The company expanded from six stores and revenue of ₹13 billion in 2012 to 26 stores and revenue of ₹21 billion in 2016. Although the company focused on professional...Starting at €8.20
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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCase IVEY-9B19A058-EMarketing, StrategyBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioStarting at €8.20
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P.N. Gadgil Jewellers: Managing a Family Brand - Teaching Note
Sonia Mehrotra; Uday SalunkheTeaching Note IVEY-8B20M008-EStrategyTeaching note for product 9B20M008.Starting at €0.00