Ivey Business School (Canada)
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Delhi Metro Airport Express Line: Making it Viable - Teaching Note
Sunil Ashra; Sharat Sharma; Narain GuptaTeaching Note IVEY-8B19M113-EStrategyTeaching note for product 9B19M113.Starting at €0.00
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D016-EService and Operations ManagementSupplement for product 9B20D015.Starting at €5.74
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Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCase IVEY-W32664-EEntrepreneurship, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Starting at €8.20
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Fresherry: A Market Selection Dilemma - Teaching Note
Nikhita Tuli; Harish KumarTeaching Note IVEY-W32665-EEntrepreneurship, MarketingTeaching note for product W32664.Starting at €0.00
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Sahyadri Farms: Growing in the Agritech Field
Preeti Jain; Jyotsna Bhatnagar; Narain GuptaCase IVEY-W28518-EService and Operations Management, StrategyThe farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter i...Starting at €8.20
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A) - Teaching Note
Pragya Arya; Sanjay Kumar; Narain GuptaTeaching Note IVEY-8B20D015-EService and Operations ManagementTeaching note for product 9B20D015.Starting at €0.00
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D015-EService and Operations ManagementIn January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India’s largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retStarting at €8.20
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Rock Pharmacy: Rocked?
Harish KumarCase IVEY-W25507-EMarketing, StrategyDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Starting at €8.20
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Rock Pharmacy: Rocked? - Teaching Note
Harish KumarTeaching Note IVEY-W25508-EMarketing, StrategyTeaching note for product W25507.Starting at €0.00
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B) - Teaching Note
Pragya Arya; Sanjay Kumar; Narain GuptaTeaching Note IVEY-8B20D016-EService and Operations ManagementTeaching Note for product 9B20D016.Starting at €0.00