Ivey Business School (Canada)
-
Samsung Mobile: Market Share and Profitability in Smartphones
John DinsmoreCase IVEY-9B16A046-EMarketing, StrategyIn December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time ...Starting at €8.20
-
Samsung Mobile: Market Share and Profitability in Smartphones - Teaching Note
John DinsmoreTeaching Note IVEY-8B16A046-EMarketingTeaching note for product 9B16A046.Starting at €0.00
-
Delhi Metro Airport Express Line: Making it Viable - Teaching Note
Sunil Ashra; Sharat Sharma; Narain GuptaTeaching Note IVEY-8B19M113-EStrategyTeaching note for product 9B19M113.Starting at €0.00
-
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D016-EService and Operations ManagementSupplement for product 9B20D015.Starting at €5.74
-
Sahyadri Farms: Growing in the Agritech Field
Preeti Jain; Jyotsna Bhatnagar; Narain GuptaCase IVEY-W28518-EService and Operations Management, StrategyThe farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter i...Starting at €8.20
-
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A) - Teaching Note
Pragya Arya; Sanjay Kumar; Narain GuptaTeaching Note IVEY-8B20D015-EService and Operations ManagementTeaching note for product 9B20D015.Starting at €0.00
-
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D015-EService and Operations ManagementIn January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India’s largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retStarting at €8.20
-
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B) - Teaching Note
Pragya Arya; Sanjay Kumar; Narain GuptaTeaching Note IVEY-8B20D016-EService and Operations ManagementTeaching Note for product 9B20D016.Starting at €0.00
-
Squatty Potty: Assessing Digital Marketing Campaign Data
John DinsmoreCase IVEY-9B18A002-EEntrepreneurship, MarketingIn October 2015, Squatty Potty’s chief executive officer (CEO) launched the first viral video campaign in the U.S. company’s history. In terms of cost, it represented the largest single marketing promotion ever for the company’s home remedy for constipation—a foot stool that made going to the bathroom more ergonomic. Further raising the stakes of his decision, the CEO’s three business partners had reservations and objections. The partners worried...Starting at €8.20
-
Youreka Hotel, Amritsar
Shikha Aggarwal; Narain Gupta; Gita BajajCase IVEY-9B14D013-EService and Operations Management, StrategyThe management of the Youreka Hotel in Amritsar, India, was concerned about the hotel’s overall returns relative to its annual operating cost and large initial investment. The new five-star hotel was now up and running and customers had started checking in, but occupancy levels were low. The hotel industry in India was making double-digit margins, but the hotel had not even achieved operational breakeven yet. Of key importance for the operations ...Starting at €8.20