Ivey Business School (Canada)
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariTeaching Note IVEY-8B19M133-EStrategyTeaching note for product 9B19M133.Starting at €0.00
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Delhi Metro Airport Express Line: Making it Viable - Teaching Note
Sunil Ashra; Sharat Sharma; Narain GuptaTeaching Note IVEY-8B19M113-EStrategyTeaching note for product 9B19M113.Starting at €0.00
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D016-EService and Operations ManagementSupplement for product 9B20D015.Starting at €5.74
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Covalent: Term Loan for Expansion and Modernization
Maram Srikanth; Palanisamy SaravananCase IVEY-9B15N009-EEntrepreneurship, Finance, StrategyCovalent Laboratories Private Ltd. is involved in the manufacture of active pharmaceutical ingredients and bulk drugs in Hyderabad, India. In March 2012, the company added a new manufacturing plant and was in the process of obtaining regulatory approvals for its products from the U.S. Food and Drug Administration and the European Directorate of Quality of Medicines. Anticipating good growth, the company approached the Commercial Development Bank ...Starting at €8.20
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Coromandel: Enhancement of Short-Term Finance - Teaching Note
Maram Srikanth; Palanisamy Saravanan; Tara Shankar ShawTeaching Note IVEY-8B16N006-EFinanceTeaching note for product 9B16N006.Starting at €0.00
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Nava Bharat: Energy Solutions for India - Teaching Note
Maram Srikanth; Palanisamy SaravananTeaching Note IVEY-8B17N017-EFinanceTeaching note for product 9B17N016.Starting at €0.00
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediTeaching Note IVEY-8B18M199-EStrategyTeaching note for product 9B18M199.Starting at €0.00
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Natco Pharma: Manufacturing Affordable Medicines
Maram Srikanth; Palanisamy Saravanan; Gunta SrinivasCase IVEY-9B18N024-EEntrepreneurship, Finance, StrategyIn 2015, the chief executive officer of Natco Pharma Limited, a commercial manufacturer of pharmaceutical drugs in India, needed to raise funds either through debt or equity to meet the company's capital expenditure and working capital requirements of ₹3.Starting at €8.20