Ivey Business School (Canada)
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Delhi Metro Airport Express Line: Making it Viable - Teaching Note
Sunil Ashra; Sharat Sharma; Narain GuptaTeaching Note IVEY-8B19M113-EStrategyTeaching note for product 9B19M113.Starting at €0.00
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Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Pragya Arya; Sanjay Kumar; Narain GuptaCase IVEY-9B20D016-EService and Operations ManagementSupplement for product 9B20D015.Starting at €5.74
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Biomed Co., Ltd.: Designing a New Sales Compensation Plan
Donald W. Barclay; Ponlerd ChiemchanyaCase IVEY-9B06A037-EMarketing, StrategyA recent MBA graduate was about to return to the family business, Biomed Co., Ltd. as its general manager. Biomed's parent company, Thai Drugs Co., Ltd. has just revised Biomed's market strategy, a change that created the need to align the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Students will work through the path from strategy to a powerful sales compensation plan that...Starting at €8.20
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Double E Grain Corporation: Where To From Here
Donald W. Barclay; Jessica KellyCase IVEY-9B11M122-EStrategyIt was mid-January 2011 and Elmer Enns, sole owner of Double E Grain Corporation, a 6600-acre farm in Saskatchewan, Canada, was reflecting on the past year, during which he had completed the canola harvest ahead of schedule. Helped by strong commodity prices, Double E had experienced successive years of prosperity (as shown by the financial statements in the case). Elmer, in his mid-50s, was optimistic about the industry and content with the curr...Starting at €8.20
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Sahyadri Farms: Growing in the Agritech Field
Preeti Jain; Jyotsna Bhatnagar; Narain GuptaCase IVEY-W28518-EService and Operations Management, StrategyThe farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter i...Starting at €8.20
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Toppits Foods Ltd.
Elizabeth M.A. Grasby; Robert de Vooght; Stephen Rene FreyCase IVEY-9B08A005-EMarketing, StrategyThis case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determ...Starting at €8.20
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Spectrum Brands, Inc. - The Sales Force Dilemma
Donald W. Barclay; Joe FalconiCase IVEY-9B06A035-EMarketingIn 2005, the vice-president of sales and marketing for the Canadian division of Spectrum Brands Inc. must determine his next steps regarding the structure of his sales force. Spectrum Brands (Spectrum), a global consumer products company formerly known as Rayovac Corporation, had made a number of acquisitions to diversify and expand its product and brand portfolio. With these changes, Spectrum had become a leading supplier of consumer batteries, ...Starting at €8.20
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Rayovac Corporation - The Rechargeable Battery Opportunity
Donald W. Barclay; Joe FalconiCase IVEY-9B06A036-EMarketingThe vice-president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice-president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing ...Starting at €8.20
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Business of Golf: Islington Golf Club
Donald W. BarclayCase IVEY-9B09A032-EMarketing, StrategyThe general manager at the Islington Golf Club (Islington) was facing a challenging context. This private equity club in the west end of Toronto, Ontario, had been in existence since 1923. Membership waiting lists had been the norm and the finances had been in good shape. However, the context was changing. The economy was working against the relatively high-cost and time-consuming game of golf. Green fee revenue was down and club food and beverag...Starting at €8.20
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Maple Retreat Golf and Country Club
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08C023-EEntrepreneurship, Leadership and People ManagementThis case is set at a golf course in Aurora, Ontario. The club superintendent and the assistant superintendent will be interviewing three candidates for a green keeping position at Maple Retreat Golf and Country Club. The club superintendent must decide what questions to ask of the three applicants, keeping in mind what questions he could not ask of the candidates. This case is intended to be used for the managing people module of an organization...Starting at €8.20