Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Pan-China Consulting Services: Assessing Future Directions
Yaqi Shi; Chaopeng Wu; Shi Li; Han ChenCase IVEY-9B21N004-EAccounting and Control, FinanceIn February 2020, Pan-China Consulting Services Co. Ltd. (Pan-China) was entering its third decade in operation. Pan-China’s founder was reviewing the firm’s evolution and discussing several key opportunities with his team. Over the previous two decades,Starting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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BitGold: Turning Digital Currency into Gold
Jean-Philippe Vergne; Brady BurkeCase IVEY-9B15M129-EEntrepreneurship, StrategyIn April 2015, BitGold, an international savings and payments service, was undergoing the final steps towards its historic initial public offering, which would take place on Canada's TSX Venture Exchange and sought to raise between $10 million to $20 million in funding. With its blending of blockchain technology and aspects of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future FinTech startups by going publi...Starting at €8.20
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Hess LNG: Responding to Community Opposition
Jean-Philippe Vergne; Chethan SrikantCase IVEY-9B16M062-EEntrepreneurship, StrategyIn 2002, a joint venture, Hess LNG, proposed a liquid natural gas import terminal in the city of Fall River, Massachusetts. The community led by the city’s mayor, who built a coalition comprising concerned citizens, non-governmental organizations, and politicians at multiple levels opposed the project. From early 2002 to June 2004, multiple issues emerged, and the opponents used various tactics to challenge their adversaries. Hess LNG's chief exe...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehCase IVEY-9B17M109-EStrategyIn February 2017, Scotiabank’s vice-president of digital enablement was sitting in his office at Scotiabank’s Digital Factory in downtown Toronto. He was reflecting on his recent introduction to the financial technology (fintech) company Kabbage, and on how successfully the partnership was progressing. Scotiabank’s vice-president was considering what opportunities the bank should pursue next, specifically in the area of blockchain. The Scotiabank...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships - Teaching Note
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehTeaching Note IVEY-8B17M109-EStrategyTeaching note for product 9B17M109.Starting at €0.00
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TokenFunder: Democratizing Funding and Investing with Blockchain
Jean-Philippe Vergne; Alexander LiCase IVEY-9B18M186-EEntrepreneurship, StrategyTokenFunder Inc. (TokenFunder) was a Canadian blockchain start-up focused on developing a platform to help companies perform token offerings in a legal and compliant way. The Ontario Securities Commission had granted the firm a sandbox that permitted it tStarting at €8.20
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TokenFunder: Democratizing Funding and Investing with Blockchain - Teaching Note
Jean-Philippe Vergne; Alexander LiTeaching Note IVEY-8B18M186-EStrategyTeaching note for product 9B18M186.Starting at €0.00