Ivey Business School (Canada)
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Pan-China Consulting Services: Assessing Future Directions
Yaqi Shi; Chaopeng Wu; Shi Li; Han ChenCase IVEY-9B21N004-EAccounting and Control, FinanceIn February 2020, Pan-China Consulting Services Co. Ltd. (Pan-China) was entering its third decade in operation. Pan-China’s founder was reviewing the firm’s evolution and discussing several key opportunities with his team. Over the previous two decades,Starting at €8.20
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Dulux TileShield: Relaunching a Brand
Kirti Sharma; Puneet SapraCase IVEY-9B17A008-EMarketing, StrategyIn 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense ...Starting at €8.20
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Housing.com: Marketing a Service Offering
Astha S. Gupta; Kirti SharmaCase IVEY-9B16A011-EEntrepreneurship, MarketingHousing.com was a Mumbai-based online real estate listing company that verified the authenticity of every property listing on its website. Despite proving itself as a threat to big players in India’s online property portal space, it was struggling in late 2014 to establish itself as a preferred option among brokers. Conflicts of interest between sellers (i.e., brokers, builders, developers, and landowners who listed property online) and buyers (i...Starting at €8.20
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Bimbra 4x4: The Growth Dilemma
Sunil George Mathew; Kirti SharmaCase IVEY-9B16A007-EMarketing, StrategyBimbra 4x4 was established in 2010 as an after-market customization service providing aesthetic and functional modifications for off-road vehicles. The platform of choice was a utility vehicle called the Mahindra Thar, popular for its bare-bones design that allowed for a wide range of modifications. Bimbra 4x4 adopted a buffet-like approach to its business, where customers were able to pick and choose options to completely customize their vehicle...Starting at €8.20
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Infosys: Peer Review at Board Level
Yaqi Shi; Ramasastry ChandrasekharCase IVEY-9B14C004-EEntrepreneurship, Leadership and People Management, StrategyHaving positioned itself from the beginning as a global enterprise in information technology, Infosys benchmarked its governance practices with the best in the world right from the start, focusing on the importance of performance appraisal at all levels, including that of the board. Indeed, Infosys broke fresh ground when it introduced a model of Peer Review at the board level wherein each board member would annually review the performance of eve...Starting at €8.20
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Air France: The Load Factor Puzzle in Business Class
Ratan Kumar; Kirti Sharma; Shiv S. TripathiCase IVEY-9B19A032-EMarketing, StrategyIn late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challStarting at €8.20
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Housing.com: Marketing a Service Offering - Teaching Note
Astha S. Gupta; Kirti SharmaTeaching Note IVEY-8B16A011-EMarketingTeaching note for product 9B16A011.Starting at €0.00
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Pan-China Consulting Services: Assessing Future Directions - Teaching Note
Yaqi Shi; Chaopeng Wu; Shi Li; Han ChenTeaching Note IVEY-8B21N004-EAccounting and Control, FinanceTeaching note for product 9B21N004.Starting at €0.00
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Stone Rock Golf & Country Club: Wedding Bells - Teaching Note
Mary Gillett; Yaqi Shi; Brittney MacKinnonTeaching Note IVEY-8B20B017-EAccounting and ControlTeaching note for product 9B20B017.Starting at €0.00
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Stone Rock Golf & Country Club: Wedding Bells
Mary Gillett; Yaqi Shi; Brittney MacKinnonCase IVEY-9B20B017-EAccounting and Control, EntrepreneurshipIn 2016, the general manager of Stone Rock Golf & Country Club (SRGCC) in Ainslie, Ontario, was considering an opportunity to grow the club’s weddings and special events business. SRGCC, a popular 18-hole golf course in a small town, was owned and operateStarting at €8.20