Ivey Business School (Canada)
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Usha Martin: Unravelling the Vertical Integration Strategy - Teaching Note
Nitin PangarkarTeaching Note IVEY-8B21M024-EStrategyTeaching note for product 9B21M024.Starting at €0.00
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Usha Martin Limited: Unravelling the Vertical Integration Strategy
Nitin PangarkarCase IVEY-9B21M024-EStrategyIn May 2020, Usha Martin Limited (Usha Martin), a diversified engineering group based in India, was debating strategies for continued future growth. In April 2019, the company had divested its steelmaking and related operations to reduce its debt load. Though the divestment meant a large decline in the company’s sales for the year ended March 2020, the company managed to reverse the trend of losses incurred in several recent quarters and years to...Starting at €8.20
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Ethical Implications of Artificial Intelligence, Machine Learning, and Big Data
Gregory S. Zaric; Kyle Maclean; Jasvinder MannTechnical Note IVEY-9B21E004-EDecision AnalysisTechnology is advancing at a rapid rate, changing various aspects of our everyday lives. Businesses and governments are trying to adapt to this change by embracing positive aspects, while remaining attentive to negative aspects. This note focuses on technologies such as artificial intelligence, machine learning, and big data, considering the ethical issues that these technologies create within our society and also how these ethical issues are bei...Starting at €8.20
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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American Idiot: The Value of Billie Joe Armstrong - Teaching Note
Kyle MacleanTeaching Note IVEY-8B17E013-ECorporate GovernanceTeaching note for product 9B17E013.Starting at €0.00
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AGC Group.: Advancing Toward Vision 2025 - Teaching Note
Nitin PangarkarTeaching Note IVEY-8B19M118-EStrategyTeaching note for product 9B19M118.Starting at €0.00
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AGC Group: Advancing Toward Vision 2025
Nitin PangarkarCase IVEY-9B19M118-EStrategyIn early 2019, Asahi Glass Co., Ltd. (AGC), a diversified Japanese company, was at a critical juncture in its evolution. Three years earlier, AGC had released its Vision 2025, which set a goal for the company to continue as a leading global provider of materials and solutions that improved the daily lives of people around the world. Its financial performance had improved significantly over the previous five years, but profitability remained modes...Starting at €8.20
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The Airbnb Business Travel Vertical in Asia: The Way Forward
Nitin Pangarkar; Yuan Kay ChungCase IVEY-9B17M144-EStrategyIn March 2017, Airbnb needed to make some important decisions regarding its strategy for the Airbnb Business Travel Vertical (ABTV) in Asia. Despite a short history of less than three years since the formal announcement of its launch, the ABTV had exhibited promising performance. The business travel market offered many attractive characteristics, including its large size. Despite the attractiveness of the business travel segment, two issues relat...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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The Best Hitter in Baseball - Teaching Note
Kyle MacleanTeaching Note IVEY-8B18E015-EDecision AnalysisTeaching note for product 9B18E015.Starting at €0.00