Ivey Business School (Canada)
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Ethical Implications of Artificial Intelligence, Machine Learning, and Big Data
Gregory S. Zaric; Kyle Maclean; Jasvinder MannTechnical Note IVEY-9B21E004-EDecision AnalysisTechnology is advancing at a rapid rate, changing various aspects of our everyday lives. Businesses and governments are trying to adapt to this change by embracing positive aspects, while remaining attentive to negative aspects. This note focuses on technologies such as artificial intelligence, machine learning, and big data, considering the ethical issues that these technologies create within our society and also how these ethical issues are bei...Starting at €8.20
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Swadhaar: Self-Support through Financial Services
Rajesh Panda; Madhvi Sethi; Pooja GuptaCase IVEY-9B20N002-EEntrepreneurship, FinanceSwadhaar FinServe Private Limited (Swadhaar), a non-banking financial company–microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there were major changes in the regulatory environment; some of these restricted the ...Starting at €8.20
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Gaganpreet Singh; Sandeep Puri; Sharad SarinCase IVEY-9B17A009-EMarketing, StrategyA 2016 consumer survey in the United Kingdom revealed that five out of 10 people did not know that Coca-Cola Zero (Coke Zero) contained no sugar. Many respondents also expected Coke Zero to taste more like Coca-Cola Classic, but found the taste not similar enough. Therefore, Coca-Cola relaunched the product with an ambitious multimillion-dollar marketing campaign that followed a three-dimension value management cycle encompassing value creation, ...Starting at €8.20
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The Game of Financial Ratios
Pooja Gupta; Madhvi Sethi; Darroch A. RobertsonExercise IVEY-9B17B001-EAccounting and Control, StrategyThis exercise revolves around the rivalry between two financial analysts. Upset by their constant game of one-upmanship, an advisor to the governor of the Reserve Bank of India came up with a challenge for them to prove who was better. He provided them with financial data for the financial year ending March 2014 from 10 anonymous companies and asked them to match the financial data with specific industries given in a list. The challenge was timed...Starting at €8.20
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American Idiot: The Value of Billie Joe Armstrong - Teaching Note
Kyle MacleanTeaching Note IVEY-8B17E013-ECorporate GovernanceTeaching note for product 9B17E013.Starting at €0.00
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Apple Watch: Managing Innovation Resistance - Teaching Note
Tania Bucic; Gaganpreet SinghTeaching Note IVEY-8B18A005-EMarketingTeaching note for product 9B18A005.Starting at €0.00
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United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Sandeep Puri; Kushal Dev Kashyap; Gaganpreet SinghTeaching Note IVEY-8B18A015-EMarketingTeaching note for product 9B18A015.Starting at €0.00
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Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
Rachna Shah; Gaganpreet Singh; Sandeep PuriCase IVEY-9B17M052-EStrategyIn September 2015, the Volkswagen Group (VW) was in a state of flux. Its reputation was taking a severe beating in the auto industry and among consumers. The United States Environmental Protection Agency had accused the company of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a “defeat device,” met the stringent emission levels and higher fuel efficiency standards set in the United States. The defeat ...Starting at €8.20
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United Airlines’ Service-recovery Challenge After Reputation Meltdown
Sandeep Puri; Kushal Dev Kashyap; Gaganpreet SinghCase IVEY-9B18A015-EMarketingIn 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social medi...Starting at €8.20