Ivey Business School (Canada)
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StarTech.com: Globalizing Hard-to-Find Made Easy
Eric Morse; Ken MarkCase IVEY-9B13M053-EEntrepreneurship, StrategyThe co-founder and CEO of StarTech.com is reviewing his firm’s strategic plan, including an aggressive target of $150 million in sales in three years. To achieve this goal, the company needs to leverage its knowledge to develop a meaningful presence in Europe. The challenge is to identify the best way to go to market, given country and regional differences in how people buy computer parts. The company can capitalize on several favourable trends: ...Starting at €8.20
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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCase IVEY-9B17M083-EEntrepreneurship, StrategyIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Starting at €8.20
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The Best Hitter in Baseball - Teaching Note
Kyle MacleanTeaching Note IVEY-8B18E015-EDecision AnalysisTeaching note for product 9B18E015.Starting at €0.00
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCase IVEY-9B07M046-EEntrepreneurship, StrategyThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Starting at €8.20
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Pennycook Power Boats: Considering an Offer to Sell the Firm (B)
Eric Morse; Ken Mark; David KennedyCase IVEY-9B16M164-EEntrepreneurship, StrategySupplement for product 9B16M163.Starting at €5.74
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American Idiot: The Value of Billie Joe Armstrong - Teaching Note
Kyle MacleanTeaching Note IVEY-8B17E013-ECorporate GovernanceTeaching note for product 9B17E013.Starting at €0.00
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EvelineCharles: Sizing Up Opportunities
Eric Morse; Ken MarkCase IVEY-9B10M045-EStrategyEveline Charles, the founder and chief executive officer (CEO) of EvelineCharles (a chain of upscale salon and spas focused in western Canada) was planning the next growth phase of her company. It was currently well positioned for growth: it had nine locations, a 26,000-square foot training facility, a warehouse and its own line of over 1,800 different spa and salon products. Despite these advantages, EvelineCharles was a small company and the CE...Starting at €8.20
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Ethical Implications of Artificial Intelligence, Machine Learning, and Big Data
Gregory S. Zaric; Kyle Maclean; Jasvinder MannTechnical Note IVEY-9B21E004-EDecision AnalysisTechnology is advancing at a rapid rate, changing various aspects of our everyday lives. Businesses and governments are trying to adapt to this change by embracing positive aspects, while remaining attentive to negative aspects. This note focuses on technologies such as artificial intelligence, machine learning, and big data, considering the ethical issues that these technologies create within our society and also how these ethical issues are bei...Starting at €8.20
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World Reinsurance Company: Excess-of-Loss Reinsurance Quote - Teaching Note
Kyle Maclean; Jeffrey WongTeaching Note IVEY-8B21E012-EDecision Analysis, StrategyTeaching note for product 9B21E012.Starting at €0.00
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Broadway through Covid-19: Can the Show Go On - Teaching Note
Kyle Maclean; Jessica RossTeaching Note IVEY-8B20E018-EDecision AnalysisTeaching note for product 9B20E018.Starting at €0.00