Ivey Business School (Canada)
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Cabinet Creations Ltd.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B10B006-EAccounting and Control, Knowledge and CommunicationCabinet Creations is a woodwork company specializing in the manufacture and distribution to retailers of kitchen cabinet doors. The owner wants to assess the company's second fiscal year of operations. Students are asked to (1) identify and record the cost of raw materials used, cost of work-in-process, cost of finished goods manufactured and cost of goods sold; (2) determine the cost of work in process, calculate partial factory overhead; (3) re...Starting at €8.20
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Dear Diary: My Heart is Racing to Buy a Car
Seung Hwan (Mark) Lee; Matthew ThomsonCase IVEY-9B12A019-EMarketingJaime has been looking for several weeks to buy his first car. After narrowing his choices down to two, he can’t decide which to purchase. Option A is to buy the Honda CRV, which meets many of Jaime’s functional criteria (e.g. all-wheel drive, large trunk space, plenty of seats). This Honda is quite appealing to Jaime because he could use the car for his work and road trips with his siblings, and could easily handle the Wyoming climate. Option B ...Starting at €8.20
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The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCase IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Starting at €8.20
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Too Chicken to Convert A Chick-Fil-A Dilemma
Matthew Thomson; Seung Hwan (Mark) Lee; Valerie HoCase IVEY-9B13A030-EMarketingThe president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?Starting at €8.20
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Dove Real Beauty Sketches Campaign
Matthew Thomson; Emily Goldberg; Ben Gottlieb; Samantha Landy; Samuel Solomon; Lindsay SittlerCase IVEY-9B14A012-EMarketingThis case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.Starting at €8.20
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West Ham United Football Club’s Olympic Stadium Move
Matthew Thomson; Neil BendleCase IVEY-9B11A030-EMarketing, StrategyWest Ham United was an English football (soccer) team that competed to win the right to move its games to the stadium being constructed for the 2012 London Olympics. It secured financial support from the local government and the backing of U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham, despite this, won the right to move. The case focuses on ensu...Starting at €8.20
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LG Electronics Canada, Inc. - The Watch Phone
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B09A031-EMarketingA fourth year business student prepares for an interview as an assistant marketing manager with one of the world's largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, prom...Starting at €8.20
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The Best Hitter in Baseball - Teaching Note
Kyle MacleanTeaching Note IVEY-8B18E015-EDecision AnalysisTeaching note for product 9B18E015.Starting at €0.00
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organicKidz: Marketing Strategy
Matthew Thomson; Ken MarkCase IVEY-9B10A023-EEntrepreneurship, MarketingThe founder of organicKidz is trying to create a plan to grow her start-up manufacturing firm. Calgary-based organicKidz is a manufacturer of stainless steel baby bottles and is sold in more than five countries. The founder's challenge is how to convey the superior benefits of her product and manage her retail channels given her limited resources. The setting of the case is at the September 2009 juvenile products tradeshow in the United States wh...Starting at €8.20
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Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B19B015-EAccounting and Control, EntrepreneurshipIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsStarting at €8.20