Ivey Business School (Canada)
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Ethical Implications of Artificial Intelligence, Machine Learning, and Big Data
Gregory S. Zaric; Kyle Maclean; Jasvinder MannTechnical Note IVEY-9B21E004-EDecision AnalysisTechnology is advancing at a rapid rate, changing various aspects of our everyday lives. Businesses and governments are trying to adapt to this change by embracing positive aspects, while remaining attentive to negative aspects. This note focuses on technologies such as artificial intelligence, machine learning, and big data, considering the ethical issues that these technologies create within our society and also how these ethical issues are bei...Starting at €8.20
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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCase IVEY-9B20C033-ELeadership and People Management, StrategyOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responStarting at €8.20
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La Maison Simons: The Bra Backlash - Teaching Note
Jana Seijts; Gerard Seijts; Benjamin BigioTeaching Note IVEY-8B20C008-ELeadership and People ManagementTeaching note for product 9B20C008.Starting at €0.00
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La Maison Simons: The Bra Backlash
Jana Seijts; Gerard Seijts; Benjamin BigioCase IVEY-9B20C008-EEntrepreneurship, Leadership and People ManagementLa Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within ho...Starting at €8.20
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Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCase IVEY-9B13M136-EStrategySupplement to 9B13M135.Starting at €5.74
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American Idiot: The Value of Billie Joe Armstrong - Teaching Note
Kyle MacleanTeaching Note IVEY-8B17E013-ECorporate GovernanceTeaching note for product 9B17E013.Starting at €0.00
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Carlos Ghosn: Hero or Villain - Teaching Note
Andrea Santiago; Fernando Martin RoxasTeaching Note IVEY-8B19M092-EStrategyTeaching note for product 9B19M092.Starting at €0.00
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The Red Hen Controversy
Jana Seijts; Benjamin BigioCase IVEY-9B19M091-EEntrepreneurship, StrategyOn June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and ...Starting at €8.20
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Michael McCain’s Maple Leaf Foods Tweet - Teaching Note
Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana SeijtsTeaching Note IVEY-8B20C050-ELeadership and People ManagementTeaching note for product 9B20C050.Starting at €0.00