Ivey Business School (Canada)
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The Beer Cases (B): Groupo Modelo
Andrew Karl Delios; Donna JimenezCase IVEY-9B11M125-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo, Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74
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The Beer Cases (C): Tsingtao Brewery
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M126-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery, San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74
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The Beer Cases (A): A-B InBev
Andrew Karl Delios; Jia Wei Teo; Donna JimenezCase IVEY-9B11M124-EMarketing, StrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev, Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev (9B13M065). Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €8.20
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Australian Miners and the Resource Super Profit Tax
Andrew Karl Delios; Donna Jimenez; Clarissa TurnerCase IVEY-9B12M042-EStrategyThis case presents a means by which students can explore how government policy is influenced by the actions of stakeholders in an economy: firms, taxpayers, voters, unions, and other organizations. It highlights how policy-making can be a process endogenous to the interests and influence of the private sector, and not an exogenous one, even in domains that are the power reserve of public policy makers. In 2010, the ruling party in Australia has d...Starting at €8.20
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The Beer Cases (D): Thai Bev
Andrew Karl Delios; Donna JimenezCase IVEY-9B13M065-EStrategyThe beer industry comprises elements of sub-national, national and global competition. To expand, the industry players use various strategic approaches as illustrated by five major beer companies: Anheuser-Busch InBev (9B11M124), Groupo Modelo (9B11M125), Tsingtao Brewery (9B11M126), San Miguel (9B09M074) and Thai Bev. Observations about the beer industry — a fairly easy product and industry to understand — can be extrapolated to other industries...Starting at €5.74