Ivey Business School (Canada)
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Indian Rupee Crisis of 2013
Ganesh Kumar Nidugala; Rashmi Shukla; Romel MostafaCase IVEY-9B15N026-EFinance, StrategyThe U.S. Federal Reserve System's decision to taper its quantitative easing program triggered large capital outflows from India, and the rupee depreciated by 13.7 per cent from June to August of 2013. Firms dependent on imports complained of rising costs, but exporters stood to benefit from the depreciation. On a macro level, economic growth dropped and inflation remained high, raising concerns that the much-touted “India growth story” was over. ...Starting at €8.20
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Indian Rupee Crisis of 2013 - Teaching Note
Ganesh Kumar Nidugala; Rashmi Shukla; Romel MostafaTeaching Note IVEY-8B15N026-EFinance, StrategyTeaching note for product 9B15N026.Starting at €0.00
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Bajaj Auto Limited: Trouble with Argentine Peso - Teaching Note
Ganesh Kumar Nidugala; Rashmi ShuklaTeaching Note IVEY-8B19N010-EFinance, StrategyTeaching note for product 9B19N010.Starting at €0.00
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand - Teaching Note
Juanita Cajiao; Diana LealTeaching Note IVEY-8B21A001-EMarketingTeaching note for product 9B21A001.Starting at €0.00
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Bitaco Tea: A Taste of a Better World - Teaching Note
Juanita CajiaoTeaching Note IVEY-W27302-EMarketing, StrategyTeaching note for product W27301.Starting at €0.00
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Hindú: Revitalizing a Colombian Tea Brand
Juanita Cajiao; Diana LealCase IVEY-9B21A001-EMarketingIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal tStarting at €8.20
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Bajaj Auto Limited: Trouble with Argentine Peso
Ganesh Kumar Nidugala; Rashmi ShuklaCase IVEY-9B19N010-EFinance, StrategyIn December 2015, the new government in Argentina lifted capital controls, leading to a sudden drop in the value of the Argentine peso. This depreciation of the peso had the potential to significantly affect companies that exported goods to Argentina. One such company was Bajaj Auto Limited (Bajaj Auto), an Indian exporter of motorcycles to Argentina. On December 18, 2015, Bajaj Auto’s shares dropped 2.43 per cent and lost over US$212 million in ...Starting at €8.20