Ivey Business School (Canada)
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UltraTech Cement: A Transition towards Behaviour-Based Safety
Servjaeta Verma; Ravi Kant DubeyCase IVEY-9B18C023-ELeadership and People ManagementUltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company’s Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there wa...Starting at €8.20
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UltraTech Cement: A Transition towards Behaviour-Based Safety - Teaching Note
Servjaeta Verma; Ravi Kant DubeyTeaching Note IVEY-8B18C023-ELeadership and People ManagementTeaching note for product 9B18C023.Starting at €0.00
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Super Milk Products Private Ltd. (A): Keventers Milkshakes and Beyond
Swati Singh; Sudhir Naib; Kartikeya SinghCase IVEY-9B19M127-EEntrepreneurship, StrategyIn 2015, three entrepreneurs in India decided to resurrect the 100-year-old iconic Keventers brand, which had stopped selling milkshakes in the 1970s. Although earlier generations had grown up enjoying Keventers' milkshakes, millennials had very little asStarting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Desi Hangover: Circular Transition of a Conscious Fashion Brand
Servjaeta VermaCase IVEY-W27249-EEntrepreneurship, StrategyDesi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully...Starting at €8.20
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Hindustan Unilever: Brooke Bond Red Label's 6 Pack Band
Swati Singh; Sudhir NaibCase IVEY-9B17A030-EMarketingIn January 2016, the 113-year-old tea brand Brooke Bond Red Label (Red Label), a sub-brand of Hindustan Unilever Limited, created a groundbreaking advertising campaign that launched India’s first transgender pop band, 6 Pack Band. The campaign comprised six videos, which reached over 25 million people in a short span of time and won numerous awards. By mid-2016, Red Label’s 6 Pack Band was clearly hitting the right notes with its target audience,...Starting at €8.20
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Wild Chef Limited: Scaling Up a Cloud-Based Restaurant
Servjaeta VermaCase IVEY-9B18A007-EEntrepreneurship, Marketing, StrategyWild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi’s National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were consid...Starting at €8.20
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Ford Motor Company: Struggle in India
Sudhir NaibCase IVEY-W27658-EStrategyIn April 2021, the giant US automaker Ford Motor Company was facing a decision regarding its Indian operations, which were struggling. It had brought in a new global chief executive officer—its fourth in the past decade—who was tasked with making this choice. The company could remain invested in India, either operating on its own or in a joint venture. It could also decide to manufacture for export or choose to exit the Indian market entirely. Fo...Starting at €8.20
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Ford Motor Company: Struggle in India - Teaching Note
Sudhir NaibTeaching Note IVEY-W27659-EStrategyTeaching note for product W27658.Starting at €0.00
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00